Undergraduate Admissions Counselor

About Us

Since 1974, Life University has been a trailblazer in post-secondary education, seeking individuals eager to join our team dedicated to shaping the future of health and wellness education. Situated in Marietta, Georgia, our university’s campus provides a nurturing, yet dynamic environment for academic and personal growth. We are a specialized institution focused on vitalistic education in the fields of healthcare, business administration, and the social sciences, providing a range of undergraduate and graduate degrees alongside our flagship Doctor of Chiropractic program. As we continue our mission to empower students and pioneer innovative approaches to vitalistic education, we are actively seeking passionate professionals to join us in our commitment to excellence.

Serving Lasting Purpose

At Life University, our mission extends beyond education—we strive to embody a Lasting Purpose: To Give, To Do, To Love, To Serve—out of your own abundance. Life University’s guiding principle is to live an inner-directed life, recognizing that the willingness and desire to serve your community and your fellow human beings are just as important as academic pursuits. This philosophy drives our commitment to our students, staff, and the broader community, inspiring us to make meaningful contributions to the world through the transformative power of education and service. We believe that everyone has unique gifts, and as a member of the global community, it is our duty to share those gifts generously, living by the principle of giving, doing, loving, and serving out of abundance.

Equal Employment Opportunity

Life University is an Equal Opportunity Employer. We provide consideration for employment to all qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

JOB PURPOSE

The Undergraduate Admissions Counselor role at Life University is dedicated to connecting, engaging, and enrolling prospective students by building meaningful relationships, understanding their goals, and guiding them through the admissions process. Counselors work collaboratively with prospective students, their families, and other key stakeholders to ensure a seamless experience from application to enrollment.

ESSENTIAL JOB FUNCTIONS

• Develop and implement a recruitment plan for assigned territory aligned with enrollment goals.
• Analyze data trends and demographic shifts to optimize outreach efforts.
• Travel extensively during fall, with additional travel in spring/summer to attend high school visits, college fairs, and other recruitment events.
• Regularly evaluate travel effectiveness and provide feedback to improve strategy.
• Serve as the primary point of contact for prospective students and their families.
• Deliver engaging presentations on admissions, academic offerings, and student life at Life university.
• Support applicants through the admissions funnel by coordinating communications, providing follow-up, and managing completion activities.
• Participate in holistic application reviews and counsel students on admissions decisions and next steps.
• Monitor and report on key recruitment metrics (inquiries, applications, yield).
• Use CRM and analytics tools to track prospective student interactions and progression.
• Collaborate with leadership to adjust strategies based on data insights.
• Build and maintain strong relationships with high school counselors, community colleges, and community-based organizations.
• Represent Life University at on- and off-campus events and serve as a resource on topics like financial aid, scholarships, housing, and orientation.
• Coordinate and participate in campus visit programs and special events.
• Additional duties and responsibilities as assigned.

REQUIRED QUALIFICATIONS

• Bachelor’s degree
• Strong interpersonal, presentation, and communication skills
• Demonstrated ability to manage multiple tasks and prioritize in a fast-paced environment
• Commitment to diversity, equity, and inclusion
• Willingness to travel (including nights/weekends)

CERTIFICATIONS, LICENSES, REGISTRATIONS

• Valid U.S. Driver’s License is required.

PREFERRED QUALIFICATIONS

• Two or more years of experience in college admissions, recruitment, higher education, or related fields
• Familiarity with CRM systems (e.g., Recruit)

WORKING CONDITIONS

• Ability to sit or stand for extended periods, travel long distances by car, and work evenings/weekends as needed.
• Must be able to lift and transport materials for events (up to 45 lbs).
• Must be able to perform essential job functions with or without reasonable accommodation.