Marketing Intern- Life Time Events Off Road

Position Summary

The Marketing Intern - Life Time Events role has a uniquely exciting opportunity to participate in the ongoing development and growth of the Life Time Event brands. This position works in close collaboration with the Leadville Race Series and The Rad Dirt Fest marketing team to identify opportunities that increase engagement among past participants, perspective registrants, Life Time members, sponsors, community organizations and cause marketing partners. This role helps contribute to the success of Life Time’s Off-Road Event portfolio. Additionally, this role supports Life Time’s corporate mission as the nation’s premier healthy lifestyle brand.

Job Duties/Responsibilities

• Supports Marketing Director/Senior Brand Manager with short and long range, strategic marketing and business development objectives
• Executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
• Assists marketing shared services department with project management and workflow distribution
• Assists with periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met
• Administers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staff
• Drafts new marketing plans to drive demand generation
• Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
• Assists in building SOPs for division’s marketing team
• Executes on-site social media and other marketing initiatives at events
  
  

Position Requirements

• Must be enrolled in an accredited university/college program
• Currently maintaining a GPA of 2.0 or higher
• Demonstrates positive energy to effectively represent brand both internally and externally
• Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systems
• Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube
• Must be passionate about fitness and sports, particularly endurance sports
  
  

Benefits

All team members receive the following benefits while working for Life Time:

• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law
  
  

Full-time Team Members are eligible for additional benefits, including:

• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance
• Pre-tax flexible spending and dependent care plans
• Parental leave and adoption assistance
• Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
• Deferred compensation plan, if the team member meets the required income threshold
  
  

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.