What are the responsibilities and job description for the Territory Sales Representative - NorCal (Health Clubs & YMCA) position at Life Fitness / Hammer Strength?
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Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow a Northern California territory, with Health Clubs as the primary revenue driver, supported by YMCA and athletics‑driven collegiate and campus recreation customers. In this remote, field‑based role, you’ll lead consultative, relationship‑driven sales, reengage underdeveloped accounts, and position Life Fitness / Hammer Strength as the long‑term partner of choice across a diverse customer base.
Compensation & Perks
Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of San Francisco, CA and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Life Fitness / Hammer Strength will consider for employment qualified applicants with arrest and conviction records.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow a Northern California territory, with Health Clubs as the primary revenue driver, supported by YMCA and athletics‑driven collegiate and campus recreation customers. In this remote, field‑based role, you’ll lead consultative, relationship‑driven sales, reengage underdeveloped accounts, and position Life Fitness / Hammer Strength as the long‑term partner of choice across a diverse customer base.
Compensation & Perks
- Uncapped Earning Potential: Competitive Base Commission Quarterly Bonuses
- Frequent Incentives: Regular SPIFFs and Sales Award opportunities
- Fully Equipped: Car allowance, gas reimbursement, and company card
- Total Rewards: Comprehensive health benefits and 401(k) match
- Culture First: A fitness-forward, growth-focused environment with strong brand recognition
- Own and grow a Northern California territory, driving the majority of revenue through Health Club accounts, with additional focus on YMCA and campus recreation environments.
- Maintain a strong in‑market presence, with an expectation of spending approximately three days per week in the field meeting customers, supporting projects, and advancing active opportunities across the territory
- Lead long‑cycle, consultative sales processes with executives, facility leaders, athletic stakeholders, and multi‑stakeholder buying groups
- Reengage dormant, underpenetrated, or competitive accounts and convert established relationships into active pipeline
- Balance repeat Health Club business with project‑based campus and community opportunities, aligning equipment solutions to customer goals and facility needs
- Partner with designers, consultants, and customer stakeholders to support planning, layouts, and capital investment cycles
- Manage pipeline, forecasting, and territory priorities with strong CRM discipline
- 3 years of field sales or account management experience
- Proven consultative selling and relationship-building skills
- Experience managing large, geographically dispersed territories
- Comfort navigating multi-stakeholder, long sales cycles and capital equipment deals
- CRM proficiency (Salesforce preferred)
- Strong communication, presentation, and storytelling abilities
- Willingness to travel extensively within Northern California
- Northern California residence strongly preferred
- Experience selling into Health Clubs, YMCA, Campus Recreation, or collegiate athletics environments
- Exposure to fitness, wellness, or capital equipment solutions
- Experience working with designers, consultants, or project-based sales cycles
- Experience reengaging dormant, underperforming, or competitive accounts
- Familiarity with institutional, education, or athletics purchasing processes
Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of San Francisco, CA and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Life Fitness / Hammer Strength will consider for employment qualified applicants with arrest and conviction records.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
Salary : $47,500 - $64,800