What are the responsibilities and job description for the Social Media Coordinator position at Lids?
About Our Company
Lids is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition, to our wide assortment we are the industry leader in on demand customization.
We currently operate 1,200 brick and mortar locations, including specialty concept stores for the NBA, NHL, and the NY Yankees & LA Dodgers Clubhouses. Lids built partnerships and collaborations with iconic global brands including Marvel, Disney, Travis Scott’s Cactus Jack, and Post Malone. Creating a community where fans, fashion, and culture collide.
General Position Summary
We are seeking a dynamic and organized Social Media Coordinator to manage and execute social media strategies for both Lids and Ebbets. This role will focus on content creation, community engagement/moderation, influencer identification and outreach, and reporting on owned and earned performance. The ideal candidate will possess strong communication skills, experience in social media strategy, and influencer marketing.
Principle Duties and Responsibilities
• Develop and implement organic social media strategies and messaging; create, publish, and reporting.
• Engage/interact and moderate with followers to foster community and brand loyalty.
• Support seeding (gifting) key products to targeted audiences: identify targets, reach out with brand and capsule information, secure sizing and addresses, and coordinate with distribution centers for shipments.
• Support influencer collaborations (identify and outreach) to improve brand visibility, aiming to increase long-term store traffic and awareness
• Create compelling copy and visuals for product and campaign content.
• Help analyze social content performance across platforms to ensure KPI benchmarks are being surpassed.
• Assist in developing strategies to boost overall brand reach and engagement.
Additional Principal Duties and Responsibilities
Job Required Knowledge & Skills
- Proven experience in social media, content creation, and influencer outreach.
- Strong copywriting skills and familiarity with social media platforms' best practices.
- Ability to coordinate multiple projects, meet deadlines, and manage timelines.
- Excellent communication and community engagement skills.
- Passion for sports, apparel, streetwear, and influencer marketing is preferred.
- Well versed in social media including new and emerging platforms.
- Strong analytical, critical thinking, and project management skills.
- Teammate who is solution oriented, who can own projects, and collaborates well with others.
- Experience working with and promoting brand initiatives.
- Excellent written and verbal communication skills; strong editing skills with attention to detail.
- Ability to convert social data, listening reports, and findings into clear and impactful strategies.
- Experience in influencer management, with a proven track record in overseeing successful partnerships and campaigns.
- Enthusiastic team player with the flexibility to re-prioritize, multi-task, and switch tasks fluidly.
- Well organized with attention to detail and ability to follow through.
- Must be hungry and able to thrive in a fast-paced environment with multiple campaigns running simultaneously.
- Bachelor’s Degree.
- 3 years Digital Marketing experience with a core focus on social media.
Preferred Job Required Knowledge & Skills
Education
Reports To
| Employment Requirements Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role. |
| Equal Employment Opportunity We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. |
| Notice to Applicants In connection with your application, we collect information that identifies, reasonably relates to, or describes you (“Personal Information”). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records. Upon a conditional job offer, we may require additional Personal Information for business purposes and background checks as permitted by law, including but not limited to government-issued identification numbers, work authorization, emergency contact information, criminal record information, and demographic data used for analytics and compliance with applicable legal requirements and Company policies. |
| Need Accessibility Assistance? Applicants who require accessibility assistance to submit an employment application may email hr@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids. |