What are the responsibilities and job description for the Graphic Designer position at Lids?
About Our Company
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition, to our wide assortment we are the industry leader in on demand customization.
We currently operate 1,300 brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse. Lids has built partnerships and collaborations with iconic global brands including Marvel/Disney, Playboy, Travis Scott’s Cactus Jack, and Post Malone. Creating a community where fans, fashion, and culture collide.
General Position Summary
The Graphic Designer brings the brand to life across retail, digital, and experiential touchpoints, translating marketing strategy into visuals that connect with today’s trend-savvy consumer. With a sharp eye for where sports meets style and fan meets fashion, this role helps define the brand’s visual voice in a fast-paced, culturally driven environment. You’ll work closely with cross-functional teams to create on-brand, high-impact creative that drives engagement, tells stories, and moves product.
Principle Duties and Responsibilities
- Design compelling visuals across in-store campaigns for retail signage, digital ads, email, site, events and social
- Craft seasonal campaign assets that fuse brand storytelling with trend-relevant design
- Interpret briefs to concept and execute work, via project management tools (Click Up), aligned with brand guidelines and marketing/merchandising strategies
- Ensure a cohesive visual experience across all consumer touchpoints
- Adapt national campaigns into local market-ready assets and promotional messaging
- Collaborate with cross functional teams across, marketing, merchandising, real estate, HR etc. to bring design assets to life
- Research emerging cultural, fashion, and sports trends to inform visual style and tone
- Deliver production-ready files and manage multiple projects on tight timelines
Additional Principal Duties and Responsibilities
You should have a finger on the pulse of culture, a passion for design, and a knack for turning trends into brand-right visuals. Your ability to switch gears from polished digital ads to gritty in-store graphics, while staying tonally sharp and audience-aware, is key. Bring curiosity, collaboration, and hustle, and you’ll thrive in a retail environment that moves fast and thinks big.
Our top candidate will embody proficiency in process, prioritization, organization, positive mindset, great work ethic, excellent communicator and proficiency in project management tools (Click Up).
Job Required Knowledge & Skills
- Strong portfolio showcasing retail, digital, and lifestyle-driven design work
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Clear understanding of layout, color, typography, and brand systems
- Familiarity with designing for both print and digital environments
- Bachelor’s degree in Graphic Design, Visual Communications, or related field
- 1-3 years of design experience, preferably in fashion, sports, lifestyle, or retail brand environment
- Understanding of fan culture, streetwear trends, and how sports intersects with fashion
Preferred Job Required Knowledge & Skills
- Demonstrates strong knowledge of print production for a retail environment
- Experience working in or alongside brand, retail, or experiential marketing teams leveraging project management software (ex. Click Up)
- Basic motion graphics or video editing a plus (ex. Premier, After Effects, Capcut, Canva)
- Working knowledge of basic 3D modelling and CAD design tools (ex. Sketchup, Enscape)
- Ability to translate trend research into visual executions
- Knowledge of production processes for retail and out-of-home assets
Education
Reports To
Senior Digital Designer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Requisition ID: 22861
