Digital Content Creator

Liberty Tax Services

Job Title: Digital Content Creator 

Department/Business Unit: Marketing

Reports to: Director of Social Media 

Status: Full-Time

FLSA Status: Exempt 

Job Summary

We’re looking for a highly creative, Digital Content Creator to support the Director of Social Media in executing a best-in-class content engine. This is a hands-on role focused on creating and managing social-first content, including video, photography, and supporting blog content. 

This role is ideal for a strong visual storyteller who can plan, shoot, edit, and publish engaging, social-first content across channels.

You’ll play a key role in bringing campaigns to life, elevating brand presence across the U.S. and Canada, and supporting franchisees in building their local social presence. This role requires a balance of creative execution and professionalism, with the ability to operate effectively within a regulated industry.

Responsibilities/Duties

Content Planning & Execution

• Execute against monthly social content calendars


• Create platform-specific content for TikTok, Instagram, Facebook, LinkedIn, and more


• Align content with brand campaigns, seasonal moments, and business goals


• Use insights from social listening tools to inform content ideas and optimize performance

Content Creation 

• Create social-first content from concept to publish, including scripting, filming, editing, and posting


• Capture high-quality video and photography using professional equipment and mobile devices


• Apply strong shooting techniques (lighting, framing, audio, composition)


• Edit engaging, platform-native videos using tools such as Adobe Premiere, Final Cut Pro and CapCut


• Select appropriate audio, music, and sound design to enhance video performance


• Create supporting graphics and visual assets using tools such as Adobe Illustrator and AI design platforms (e.g., Freepik)

Creative & Storytelling

• Work with experts to translate tax related content into clear, engaging, and shareable content


• Write video scripts and develop compelling storylines for short-form and long-form content


• Bring fresh, trend-aware ideas to continuously improve performance


• Utilize AI tools to enhance ideation and content development


• Partner with SOCi to create and maintain AI generated post calendar


• Demonstrate intermediate graphic design skills, including typography and visual composition

Franchisee Partnership & Support

• Communicate with franchisees to help them succeed on social media locally


• Share content ideas and best practices with franchisees for local use


• Support franchise development initiatives through social content


• Support the adoption and effective use of social tools (e.g., SOCi) across locations

Publishing, Outreach & Community Support

• Schedule and publish content across all social platforms, update franchisee marketing calendar


• Support social outreach, engagement, and community interaction


• Assist in responding to comments, messages, and brand mentions


• Support blog strategy by publishing website content, maintaining existing posts, and generating new blog ideas that align with SEO best practices and overall marketing objectives

Compliance & Cross-Functional Collaboration

• Work closely with Tax Compliance and Legal teams to ensure all content meets regulatory and brand standards


• Maintain accuracy and ensure content follows established compliance processes and approvals


• Collaborate closely with the Creative Director, Chief Marketing Officer, and cross-functional teams


• Support real-time content needs, campaign launches, and brand initiatives


• Monitor and review franchisee-created content for alignment with brand standards and compliance requirements; identify opportunities for content repurposing and support approval processes as needed

Performance Tracking & Reporting

• Monitor content performance and platform analytics


• Track content performance and contribute to monthly reporting


• Use tools like SOCi and social listening platforms to track, analyze, and optimize content performance

On-Site Content & Event Coverage

• Attend and capture content at company events, franchise office visits, interviews, and internal events


• Produce both video and photography content in real-time and for post-production use

Qualifications 

• 2–4 years of experience in social media content creation or digital marketing


• Proven experience in video production (filming editing)


• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Lightroom), graphic design tools, and design resources (e.g., Freepik)


• Strong understanding of typography, layout, and visual storytelling


• Hands-on experience with Mirrorless Cameras and professional video equipment


• Experience with social scheduling and management tools


• Strong scripting, storytelling, and audio selection skills for video content


• Ability to manage multiple projects in a fast-paced environment

• Familiarity with social listening tools to support content decisions


• Experience with AI-powered creative tools (e.g., Gemini, ChatGPT, generative design/video tools)


• Familiarity with design and asset platforms (e.g. Freepik, Final Cut Pro, or CapCut, Envato, etc.) 


• Experience with social listening and analytics tools (e.g. SOCi, Sprout Social, Meltwater, etc.) 


• Strong understanding of short-form video editing styles and platform trends (TikTok, Reels)


• Experience working in a regulated industry

Education and Experience

• Bachelor’s degree in Marketing, Communications, or related field.


• 2 years of experience in social media management, with a track record of developing successful social campaigns.

Physical Requirements

The position requires working at a desk at the corporate office for periods of up to eight hours 

Work Environment 

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions. Liberty Tax is an equal opportunity employer.