Senior Marketing Manager

Marketing Strategy & Operations Plans, develops, and implements marketing initiatives and activities that align to business goals, ensuring seamless execution across messaging, campaigns, programs, and channels Strategizes, organizes, and coordinates the design and delivery of marketing programs to ensure accomplishment of strategic business goals Manages marketing tools, platforms, and workflows to drive programand execution efficiency, effectiveness, and quality Leads complex, cross-functional projects with a high degree of visibility and a range of deliverables across multiple mediums (e.g. communications, advertising, experiential, public relations Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results; makes recommendations on business cases and assists in writing POVs Analyzes marketing performance data to establish and evaluate metrics and performance benchmarks, using insights and analytics to inform strategy and drive business decisions Develops and prepares talking points, media briefs, and key messaging documents for senior leaders ahead of interviews, speaking engagements, press opportunities, and industry events Supports the preparation of senior executives for media interviews, panel discussions, and public appearances Support the preparation and execution for all external facing organizational announcements and leadership updates - works collaboratively with Enterprise communications and alignment teams Ensures brand voice and messaging consistency across campaigns, press materials, social media, and executive communications * Works with internal and external stakeholders to develop and implement communication programs and initiatives Effectively builds consensus and alignment to gain commitment from partners for complex, interdependent projects Acts as an internal consultant to other marketing and communications departments regarding best practices Independently leads meetings with a variety of stakeholders, from marketing colleagues to senior and executive leadership Supports change management and internal communications efforts as needed Required Bachelor's degree with a concentration in Marketing, Communications, Public Relations, Journalism, or a related field required; MBA preferred 7-8 years of relevant and progressively more responsible experience within a marketing-driven organization Marketing, Communications, Public Relations and/or Journalism experience required. Demonstrated experience in generalist marketing, including campaign management, brand marketing, and content strategy Strong background in corporate communications, including media relations support, executive messaging, and PR collaboration Proven ability to develop executive-level talking points, briefs, and messaging documents Advanced experience using data, insights, and analytics to tell a story and drive business decisions Ability to translate key business and marketplace insights into actionable strategies and messages Exceptional written and verbal communication skills with a keen eye for detail and narrative structure Highly effective project management skills with the ability to manage multiple priorities and deadlines simultaneously Strong analytical, collaboration, organizational, and presentation skills Strong knowledge of MS Office suite, including PowerPoint; familiarity with creative project management software (e.g., Workfront) Ability to work in a fast-paced environment, plan and execute projects independently, and collaborate across internal teams to deliver on shared goals Proactively seeks to apply new tactics and skills to enhance current role, educate colleagues, and improve broader team performance * Experience in B2B or enterprise marketing environments Prior experience supporting C-suite or VP-level executives with communications needs Prior advertising agency experience Experience with Salesforce and/or Marketing Cloud or similar marketing automation platform