Associate Marketing Manager, Content Strategist

Develop content amplification strategies Develop amplification plans for relevant content initiatives, including original research, educational resources, thought leadership, and trending consumer topics. Partner closely with onsite content strategy lead and SEO team members to identify content with strong potential to earn authoritative mentions and citations across third-party publications and partner sites. Identify the right audiences, channels, partners, and formats for each initiative. Repurpose existing content into social posts, videos, executive thought leadership, partner content, and other external formats. Collaborate with social channel leaders and our internal creative agency to develop organic content for LinkedIn, YouTube, and other platforms. Improve discoverability and performance 5-7 years of experience in content marketing, digital public relations, communications, or a related field. Agency or comparable in-house experience leading content amplification, external distribution, or digital PR initiatives. Experience with offsite content placement, earned media, authority-building, or link-earning programs. Writing and editing skills across articles, social content, executive communications, and video scripts. Experience developing integrated content strategies across social, video, editorial, and third-party channels. Working knowledge of SEO, AI search, and how authoritative mentions and citations influence discoverability. Familiarity with AI visibility or citation-tracking platforms is a plus. Experience managing agencies, vendors, or production partners. Strong project management, presentation, and cross-functional collaboration skills. Experience working in a large, matrixed, or highly regulated organization is preferred. Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization Requires advanced knowledge of marketing communications principles and practices Experience working with and/or managing outside agencies Strong oral and written communication skills required Ability to work in a fast-paced environment and work on multiple priorities Strong knowledge of relevant technologies Strong organizational, coordination, project management, and analytical skills Strong presentation skills required Budget management and project management experience preferred Ability to effectively interact with all levels of the organization Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team's performance Demonstrates understanding of insurance industry, products, services, and trends Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization