What are the responsibilities and job description for the Sales Representative position at Liberty Defense?
Company Description
Liberty Defense (Nasdaq: DETX, TSXV: SCAN) specializes in multi-technology security solutions designed to enhance safety in high-traffic public areas, such as airports, stadiums, and schools. The company’s flagship product, HEXWAVE, incorporates advanced active 3D radar imaging technology licensed from MIT to provide innovative, discreet, and scalable detection of metallic and non-metallic weapons. Liberty also leverages millimeter wave-based technologies, including the High-Definition Advanced Imaging Technology (HD-AIT) body scanner and shoe scanner, to enhance aviation checkpoint security. Committed to safeguarding communities, Liberty delivers cutting-edge solutions that prioritize both safety and peace of mind.
Role Description
The Sales Representative (Hunter) will aggressively drive bookings and revenue growth by executing go-to-market strategies within specific focused verticals. They will close deals across new customer markets for both government and commercial applications. The Sales Representative will lead end-to-end capture (RFI/RFP), orchestrate pilots and demos, and forge partnerships, contracting vehicles and funding pathways to accelerate success.
Qualifications
- Build and execute territory/vertical GTM plans for target segments (government, loss prevention, corrections, healthcare, large venues, corporate/industrial).
- Maintain market intelligence on buyers, funding, competitors, and policy to shape positioning and deal strategy.
- Generate full-funnel pipeline through outreach, events, partner/channel motions, and strategic campaigns; forecast and deliver bookings/ARR targets.
- Lead capture from qualification through close: requirements mapping, solution scoping, pricing, and executive deal reviews.
- Manage formal procurements (RFI/RFP/RFQ), including sole-source justifications and compliance documentation for federal, state, and local entities.
- Orchestrate on-site demonstrations and pilot programs to de-risk adoption and compress sales cycles; define success criteria and conversion plans to production buys.
- Coordinate handoffs to Field Service for installation, training, and support planning.
- Build strategic partnerships (integrators, distributors, service providers) and identify funding programs to unlock budget and scale deployments.
- Collaborate with marketing, engineering and finance/legal organizations to develop a complete sales strategy.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in related field, with 3-5 years of work experience in B2G/B2B complex solution sales or business development
- Experience leading RFI/RFP processes, government procurement, and compliance.
- Strong program/project management, executive communication, and negotiation skills.
- Proficiency with Microsoft Office (Excel, Word, PowerPoint); ability to utilize CRM tools.
- Willingness to travel 50% of the time for customer meetings, demos/pilots, tradeshows, and partner activities.