Event and Program Manager, Marketing

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment.

SUMMARY OF THE JOB:
The Event and Program Manager is responsible for planning, coordinating, and executing cross-functional marketing programs and projects that support brand, growth, and engagement objectives. This role serves as the operational backbone of the marketing team, ensuring each task of initiative is delivered on time, on budget, and on brand to a high standard of quality.

ESSENTIAL FUNCTIONS:
Manages the project plans, tracking, reporting, execution, and optimization of marketing programs and events, ensuring cross-functional collaboration and alignment with business objectives. Oversees project management, event logistics, budget and vendor management, and drives reporting and continuous improvement across all initiatives.

Event Activation & Logistics

• Manage the planning and execution of events, sponsorship activations, and experiential programs
• Oversee all event logistics and deliverables including venue coordination, vendor management, timelines, run-of-show, travel, signage, collateral, and on-site execution
• Serve as the primary point of contact for internal stakeholders, partners, and external vendors related to events
• Ensure events are on-brand, compliant, and aligned with marketing and business objectives
• Lead post-event evaluation, including ROI analysis, learnings, and recommendations

Program & Project Management

• Lead end-to-end planning and execution of programs, from intake and scoping through delivery and post-program evaluation
• Develop and manage project plans, timelines, budgets, and resource allocation across multiple concurrent initiatives
• Establish clear workflows, milestones, dependencies, and accountability across internal teams and external partners
• Proactively identify risks, constraints, and interdependencies; recommend solutions to keep programs on track
• Drive alignment across brand, digital, content, analytics, and business stakeholders

Cross-Functional Collaboration

• Partner closely with brand, digital, social, content, PR, and business line teams to ensure integrated execution
• Coordinate with legal, compliance, finance, procurement, and operations as needed
• Function as a central connector and communicator across teams to ensure clarity and momentum

Program Budget & Vendor Management

• Manage program and event budgets, including forecasting, tracking, and reconciliation
• Assist in negotiating and managing applicable vendor contracts and relationships to ensure quality, value, and timely delivery
• Ensure adherence to internal controls, brand standards, and compliance requirements

Reporting & Optimization

• Define success metrics and KPIs for programs and events
• Track performance, timelines, and outcomes; provide regular status updates to stakeholders
• Capture insights and best practices to improve future programs and processes

MINIMUM KNOWLEDGE/SKILLS:

• Bachelor’s degree in Marketing, Communications, Business Administration or other related field or equivalent work experience.
• 7 years of experience in project management, program management, or a related role. CAPM or PMP designation beneficial.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Proven experience managing multiple vendors, event activation, experiential marketing, or large-scale events simultaneously
• Experience working cross-functionally across multiple departments.
• Advanced level use of Excel as well as other project management software.
• Strong analytical skills for budget analysis.
• Strong verbal skills for managing vendor conversations and management.
• Well-developed written and verbal communication skills.
• Detail oriented with strong organizational skills.

PHYSICAL REQUIREMENTS:

• Occasional travel as needed, evenings and weekends on occasion within CT and western Massachusetts
• General Office Equipment
• Keyboard Dexterity
• Ability to lift 20 pounds
• Prolonged Sitting

COMPLIANCE:
Acts affirmatively in all activities under his/her control in conformance with the Bank’s Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank’s goals and objectives. The Bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.

Liberty Bank is an Equal Opportunity employer. It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.