Associate Director, Marketing Program Management D&G

Company Description

LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Our high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality and range.

Our tools play a key role in customer workflows from discovery applications through to commercial manufacture and enable its customers to: bring new diagnostics and therapies to market; progress research and development; optimize food production; and continuously monitor and enhance the quality of food, the environment and consumer products.

LGC’s 175 years of scientific heritage, combined with a track record of innovation and value-enhancing acquisitions, has enabled the company to build its product portfolio and expertise, and develop deep relationships with customers, industry partners and the global scientific community.  Join us and help us achieve our mission of Science for a Safer World! 

With manufacturing sites across the US, UK, Germany and Denmark, LGC Biosearch Technologies has plans to continue growing. We deliver mission critical genomics to our diverse customer base in molecular diagnostics, pharma/biotech and agrigenomics. Our integrated portfolio of products, services and expertise supports our purpose of Science for a Safer World and we have embodied our mission by working with customers to enable research into life-altering treatment for disease and illness worldwide. We are currently seeking candidates who are up for the challenge of operating in a high-growth, purpose-driven organization.

Job Description

The Associate Director, Marketing Program Management at LGC Limited is responsible for leading marketing activities that support the company's diverse product portfolio. This role involves collaboration with marketing, product management and commercial teams (sales) to execute promotional and communication programs, manage digital and event marketing projects and oversee product launches. The position requires strategic planning, budget management, and performance measurement of marketing initiatives, with a focus on lead generation and customer engagement. 

Key Responsibilities 

• Develop and manage the annual marketing programs strategic plan and associated budget, aligned with assigned business objectives. 

• In cooperation with your team, develop key initiatives, measurements, and detailed team goals for achievement of the business plan. 

• Lead the development, successful implementation, and performance measurement of marketing programs for key campaigns and new product launches. 

• Support the creation of relevant marketing materials related to marketing projects including sales focus campaigns, product launches and email campaigns. 

• Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM. Track MQL & SQL demand generation and conversion against department KPI’s. 

• Work with vendors to ensure timely, cost-effective execution and meeting of performance objectives. 

• Employ market research tools to identify and interpret changing customer attitudes and needs. 

• Lead the monthly/quarterly/annual management reporting for team activities and marketing programs performance working in collaboration with your manager. 

• Lead the development of marketing decks for leadership presentations e.g. annual board meetings. 

• Monitor competitive activity and maintain knowledge of current advances and technologies. 

• Exhibit a passion for customers focused on enhancing relationships and teamwork. 

• Work closely with department head to build career pathing for your team and contribute to the annual Lunch & Learn program by building and delivering specific marketing and commercial topics to empower our employees to learn new skills in. AI. 

• Build a strong relationship with Sales leaders globally to support our growth ambitions, including presence at trade shows brainstorming new ideas to win new business and developing ABM solutions for our top 10 key accounts (account-based marketing). 

Qualifications

• Degree in Marketing and/or Business Administration 

• At least 15 years' experience in Sales and Marketing and at least 5 managing a team of marketers at a global level. 

• Ability to travel at least 25% of the time. 

Additional Information

What we offer (US based-employees):

• Competitive compensation with strong bonus program
• Comprehensive medical, dental, and vision benefits for employees and dependents
• FSA/HSA Pre-tax savings plans for health care, childcare, and elder care
• Deductible Buffer Insurance and Critical Illness Insurance
• 401(k) retirement plan with matching employer contribution
• Company-paid short- and long- term disability, life insurance, and employee assistance program
• Flexible work options
• Pet Insurance for our furry friends
• Enhanced Parental leave of 8 additional weeks
• PTO that begins immediately
• Town Hall monthly meeting onsite/virtual, Cheer program where employees are recognized for outstanding work, Company wide social events, frequent catered lunches and much more!

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.

For more information about LGC, please visit our website www.lgcgroup.com

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