What are the responsibilities and job description for the Director Consumer Insights position at LG Electronics USA?
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
As the Director of Consumer Insights, you will lead a high-performing team responsible for delivering actionable, data-driven insights to support the Home Entertainment and Home Appliance business units, including Demand Generation, eCommerce, Owner Experience, and Corporate Marketing. This leader will integrate traditional research methods with modern analytics techniques-particularly in natural language processing (NLP), text analytics, and AI-to ensure the voice of the consumer is continuously informing business strategy and customer-facing initiatives.
Key Responsibilities
- Lead, mentor, and develop a team of Consumer Insights professionals, cultivating a culture of innovation, agility, and excellence.
- Design and execute comprehensive consumer research programs using a mix of quantitative, qualitative, and advanced analytic methodologies.
- Leverage NLP, sentiment analysis, and other AI-driven tools to mine unstructured data sources such as open-ended survey responses, online reviews, social media, and call center transcripts.
- Integrate multiple data sources (surveys, behavioral data, CRM, social listening, etc.) to develop a holistic view of the consumer journey.
- Deliver strategic recommendations that influence marketing, product, and customer experience teams, ensuring insights are translated into compelling narratives and action.
- Champion emerging market research technologies such as conversational AI, synthetic audiences, predictive modeling, and real-time insight platforms.
- Develop audience segmentation frameworks and customer personas using advanced analytics and behavioral data.
- Build and maintain standardized dashboards and reporting tools to track KPIs, segment shifts, and market dynamics.
- Stay current on market research trends, competitive activity, and consumer behavior patterns to identify new opportunities for growth and innovation.
- Partner cross-functionally to embed insights into go-to-market plans, brand strategy, product innovation, and lifecycle marketing.
- Communicate findings to both technical and non-technical stakeholders using visual storytelling and data visualization platforms (e.g., Tableau, Power BI).
Required Qualifications:
- Twelve plus years of market research or consumer insights experience, including managing high-impact teams and agency/vendor relationships.
- Deep expertise in both qualitative and quantitative research methodologies.
- Proven experience applying NLP, text analytics, and social listening to derive consumer insights from unstructured data.
- Fluency in tools such as SPSS, R, Python, Qualtrics, Alchemer, NVivo, Tableau, and/or similar.
- Strong strategic thinking, storytelling, and executive communication skills.
- Demonstrated ability to influence senior stakeholders and drive data-informed decisions.
- Adept at managing competing priorities in a fast-paced, matrixed environment.
- Bachelor's degree in Marketing, Market Research, Data Science, Psychology, or related field; Master's degree preferred.
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Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
LG Electronics, USA Inc., LG Mobile Research USA LLC, LG Electronics, Alabama, Inc., LGEVU and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.
