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Director of Sales - Hotel Indigo Silverthorne

Lexima
Silverthorne, CO Full Time
POSTED ON 8/2/2026
AVAILABLE BEFORE 11/29/2026

Indigo Silverthorne is seeking an experienced, talented and results driven individual to fill the critical role of Director of Sales. They will lead the sales efforts for the hotel, including developing and implementing sales strategies, managing the sales team, and building relationships with key clients. The role involves maximizing hotel revenue through a combination of direct sales, digital marketing, and strategic partnerships.

Responsibilities

  • Quickly understand market conditions and provide leadership to maximize opportunities for revenue growth from new and current customer base as well as competitors in the market.
  • Conduct direct sales activities and solicit all existing and new accounts to achieve or exceed budgeted rooms revenue and improve the overall performance of the hotel.
  • Develop superior knowledge of the marketplace and competitors, as well as market conditions which might affect revenues.
  • Establish, nurture and maintain positive customer relationships.
  • Develop and execute a Sales and Marketing plan that outlines specific sales strategies to achieve defined goals.
  • Meet or exceed all established sales goals.
  • Maintain and monitor production of all top accounts.
  • Evaluate trends within the marketplace and react appropriately.
  • Understand and keep up to date with industry and competitive landscape.
  • Have superior understanding of rate mix management, and actively participates in weekly revenue meetings.
  • Monitor inventory and rate availability.
  • Make sales appointments and cold calls to consistently prospect accounts for all direct sales segments (corporate, leisure, long term stay, etc.).
  • Prioritize, document, and organize work to meet deadlines.
  • Establish and maintain a culture of success centered around effective sales tactics.
  • Effectively collaborate and consistently communicate with the General Manager, Revenue Manager, and Management Company staff to ensure there is strategy alignment.

Qualifications

  • College degree preferred.
  • Minimum of 5 years sales experience, preferably in a hotel capacity.
  • Select, Focused, or Extended Hotel Stay experience preferred.
  • Previous supervisory experience required.
  • Strong organization and presentation skills.
  • Must be able to work independently and simultaneously manage multiple tasks.
  • Must be outgoing and a proven self-starter.
  • Weekends and Holidays may be required as business needs warrant.
  • Valid drivers license.

Benefits

  • Medical Insurance
  • Dental/Vision Insurance
  • 401k
  • Employer Paid Disability & Life Insurance
  • Paid Time Off
  • Brand Discounts

Salary : $80,000 - $90,000

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