Marketing Manager

Company Description

Levity Live is an integrated entertainment company with a global presence that delivers exceptional experiences across live events, television production, artist management, and branded entertainment. The company specializes in developing and producing original comedy, lifestyle, food, and documentary programming, generating over 300 hours of primetime content annually for top platforms. Levity Live represents both emerging and established comedic talent, while also owning and operating a network of premier entertainment venues under brands like the Improv, Levity Live, and Copper Blues. Based in Los Angeles and established in its current form in 2009, the company has roots dating back to 1963, offering dynamic, high-quality entertainment to audiences worldwide.

Role Description

This is a full-time hybrid role for a Marketing Manager based in Brooklyn, NY, with flexibility for some remote work. The Marketing Manager will oversee and execute marketing strategies to promote events, artists, and entertainment brands. Daily tasks include planning campaigns, managing social media channels, coordinating promotional activities, analyzing marketing performance, and collaborating with internal teams and external partners. The Marketing Manager will also focus on driving audience engagement, enhancing brand visibility, and meeting key performance objectives.

Responsibilities

• Assemble and manage ongoing marketing plans in collaboration with talent management, talent booking, and venue operations teams.
• Negotiate traditional media buys, including radio, print, and digital; leverage on-air mentions, contests, and ticket giveaways to increase event attendance and drive brand awareness.
• Develop email newsletters and drip campaigns with flawless copy, creative subject lines, and clear CTAs; pull segmented lists, build templates, and manage subscriber databases.
• Create custom content to update social channels daily with relevant news, onsite nightly coverage, and promotions. Utilize scheduling tools and editing apps to ensure posts are on-brand and engaging to fans and followers. Proofread all public communications for grammar, spelling, and brand consistency.
• Pre-plan and clearly communicate creative needs to the graphic design team for digital assets, social media assets, billboards, marquees, and in-venue signage.
• Monitor monthly budget and track all advertising spends using reporting tools and KPI benchmarks.
• Perform ongoing analysis of data trends, refining tactics to increase attendance and consumer loyalty.
• Establish grassroots relationships with local community groups, tourism partners, and non-profits.
• Coordinate artist availability for press opportunities.

Qualifications

• Strong experience in Digital Marketing, Social Media Management, and Content Marketing
• Project Management, Campaign Planning, and Strategy Development expertise
• Data Analysis, Performance Metrics, and Reporting skills
• Proficiency in Creative Tools and Platforms relevant to digital and traditional marketing
• Excellent written, verbal communication, and interpersonal skills
• Familiarity with the entertainment industry and a passion for live events are a plus
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Ability to work in a hybrid environment with flexibility for tasks requiring on-site presence

Pay

$80,000 - $100,000 a year

Benefits

• 401(k)
• Health insurance
• Paid time off
• Vision insurance
• Health savings account
• Dental insurance
• Flexible spending account
• Employee assistance program