What are the responsibilities and job description for the Brand Creative Manager position at Leupold & Stevens, Inc.?
Brand Creative Manager
Please Refer to Req # 23-137
For over 100 years, we’ve manufactured innovative, battle-proven optics products for the world’s most relentless hunters, shooters, law enforcement and military professionals. We design, build and test our best-in-class products with a single-minded focus - to make sure they’ll perform forever.
At Leupold and Stevens we’re American to the Core and passionate about what we do. Product excellence and uncompromising quality are our top priorities. We’ve built a collaborative, high performance culture where team players with innovative ideas and a sense of urgency thrive.
Our benefits package is amazing:
- affordable health and dental insurance
- a strong commitment to training and professional development including an internal skills development program for all manufacturing team members
- a generous tuition reimbursement program
- company contributions up to 8% of base pay into a 401K retirement account
- profit sharing
- and great product discounts (to name a few)
What You’ll Be Doing as a Brand Creative Manager:
The Brand Creative Manager at Leupold & Stevens will spearhead the development of innovative campaigns that resonate with our primary consumers who are driven by rugged performance and depend on premium products in the field. As the creative lead, you will have to leverage your background in team management and marketing execution, as well as your deep understanding of the outdoor lifestyle, to closely collaborate with various teams in order to tell compelling brand and product stories through multiple channels. By championing our "Be Relentless" ethos, the Brand Creative Manager will fuel inspirational narratives that highlight our commitment to courage, determination, and grit.
Essential Duties and Responsibilities:
- Leads the creative team in developing our campaign concepts in order to deliver Leupold & Stevens’ brand image, identity, and storytelling across all consumer channels.
- Oversees the development of our branded content, ensuring that it’s useful, engaging, and relevant to our target consumers.
- Consults with Product Line Managers and Subject Matter Experts to help create the most effective methods for marketing and communicating new product features and benefits across all consumer touchpoints.
- Oversees and monitors schedules and deliverables from creative agencies, photographers, copywriters and other outside vendors as needed.
- Partners with various marketing team members and internal stakeholders to drive a consistent brand voice through all of Leupold’s branded collateral.
- Helps plan, develop, and deliver content across all consumer touchpoints, including our company’s website, social media channels, email campaigns, packaging, retail POP, events, and trainings.
- Develops and tracks metrics and success criteria for assigned marketing activities.
- Manages, motivates, and develops direct reports within the Brand Marketing team.
Skills & Experience You’ll Need as a Brand Creative Manager:
- Bachelor’s Degree in business, journalism, communications or a related field. 8-10 years progressive experience in the marketing function of a company with a global, multi-channel sales environment.
- Knowledge of shooting sports, optical products, firearms applications and related distribution channels and retail operations.
- Thorough understanding of marketing concepts and principles.
- Significant experience with digital and social media content development, online content creation, CMS, and SEO principles and techniques.
- High level of creativity. Excellent verbal and written communication skills.
- Strong leadership, decision making, problem solving and organizational skills
- Excellent interpersonal skills. Ability to collaborate at all levels both internally and externally.
- Ability to manage a team and work collaboratively across functions to achieve outcomes that support business objectives.
Work Environment:
Work takes place in standard office environment. Requires travel on a fluctuating schedule.
For details on positions and to apply, go to:
www.leupold.com/careers
Leupold & Stevens, Inc.
14400 NW Greenbrier Parkway
Beaverton, Oregon 97006
- Leupold & Stevens, Inc. is an Affirmative Action Equal Opportunity Employer. A core business objective at Leupold & Stevens is to maintain a workplace in which each employee can achieve their full potential. The company was founded on the principle of giving customers and our team members ‘A Square Deal’; to us, this means advocating for the employment opportunities and advancements of all individuals regardless of race, color, sex, national origin, age, religion, physical or mental disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We resolutely believe all aspects and privileges of employment should be determined by skills and behaviors, not personal identities.
- With our commitment to make our application process and workplace accessible for individuals with disabilities, we will provide reasonable accommodations, upon request, for an individual applicant to participate in the job application process. To request an accommodation to the application process, please send an email to HRDept@Leupold.com or call (503) 646-9171 and a Leupold & Stevens representative will contact you.
- Leupold & Stevens, Inc. is a drug free workplace. All final candidates must successfully pass a pre-employment drug screen and background check.
- Leupold & Stevens, Inc. complies with all applicable FAR & DFAR regulations.
- We hire U.S. citizens and persons lawfully authorized to work in the U.S. All new employees must complete an INS Employment Eligibility Verification Form (I-9). Positions may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Leupold & Stevens, Inc.’s ability to apply for and obtain an export control license on your behalf.
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