Marketing Specialist

Job Responsibilities:

1. Develop and implement localized brand-building and marketing strategies
2. Identify and develop marketing channels; plan, execute, and analyze campaign performance. This includes planning promotional materials, managing outdoor advertising, organizing promotional events, and liaising with local partners and vendors.
3. Support the creation of promotional materials, advertising collateral, and display tools tailored to target audiences.
4. Plan and oversee on-site execution of marketing events such as product launches, dealer and sales conferences, and trade shows to ensure flawless delivery.
5. Manage digital marketing efforts: Develop and maintain the brand’s official website and execute integrated social media strategies across platforms including Facebook, Linked In, and Instagram,etc.
6. Provide regular updates to team leadership and maintain close collaboration with the headquarters marketing team.

Qualifications

1. Bachelor’s degree in marketing, communications, journalism, public relations or a related role.
2. At least two years of relevant experience.
3. Strong writing, editing and organizational skills.
4. Good ability to support multiple projects, and good communication and collaboration skills.
5. Graphic design skills are a plus.
6. Proficiency in Mandarin is preferred