What are the responsibilities and job description for the Marketing Specialist position at LESSO?
Job Responsibilities:
- Develop and implement localized brand-building and marketing strategies
- Identify and develop marketing channels; plan, execute, and analyze campaign performance. This includes planning promotional materials, managing outdoor advertising, organizing promotional events, and liaising with local partners and vendors.
- Support the creation of promotional materials, advertising collateral, and display tools tailored to target audiences.
- Plan and oversee on-site execution of marketing events such as product launches, dealer and sales conferences, and trade shows to ensure flawless delivery.
- Manage digital marketing efforts: Develop and maintain the brand’s official website and execute integrated social media strategies across platforms including Facebook, Linked In, and Instagram,etc.
- Provide regular updates to team leadership and maintain close collaboration with the headquarters marketing team.
Qualifications
- Bachelor’s degree in marketing, communications, journalism, public relations or a related role.
- At least two years of relevant experience.
- Strong writing, editing and organizational skills.
- Good ability to support multiple projects, and good communication and collaboration skills.
- Graphic design skills are a plus.
- Proficiency in Mandarin is preferred