Director, Integrated Marketing

DIVE IN TO A NEW CAREER WITH LESLIE'S:

Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000 retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's

Note: This position is based at our corporate office in Phoenix, AZ, and follows a hybrid work schedule. Remote work is not available for this role. Candidates must reside within commuting distance, as relocation assistance is not provided. Additionally, applicants must be authorized to work in the United States without the need for current or future employer-sponsored visa support.

This position is not open to agency submissions.

Job Overview:

The Director of Integrated Marketing will lead the development and execution of high-impact, omni-channel marketing strategies that drive brand awareness, customer engagement, and revenue growth. This individual will serve as a key leader in the Marketing organization, overseeing the planning, creation, and execution of campaigns that span digital, brand, content, direct, and performance channels.

Key Responsibilities:

• Develop and execute integrated marketing programs and go-to-market strategies that align with Leslie’s business goals and customer journey.
• Collaborate with internal stakeholders and external partners (creative, brand strategy, digital, eComm, PR, social, SEO, and agencies) to ensure cohesive and innovative campaigns.
• Lead, inspire, and grow a high-performing marketing team, fostering a culture of creativity, excellence, curiosity, and collaboration.
• Translate marketing insights and consumer data into actionable strategies that drive customer acquisition, retention, and reactivation.
• Drive performance across channels by leveraging analytics to track, optimize, and iterate campaigns for maximum ROI.
• Champion and evangelize integrated marketing best practices across the organization.
• Lead cross-functional project teams from ideation through execution, ensuring brand alignment and operational efficiency.
• Own the integrated marketing calendar, coordinating campaigns across channels for optimal reach and impact.
• Oversee content strategy and development in collaboration with creative and media partners.
• Present strategic plans, campaign results, and marketing insights to senior leadership (VP, SVP, EVP levels).
• Identify and recommend new opportunities for differentiation, innovation, and growth across marketing channels.
• Demonstrate a strong understanding of the customer lifecycle and design programs that support acquisition, loyalty, and lifetime value.
• Foster alignment between marketing, merchandising, and digital commerce to deliver unified customer experiences.

Competencies:

• Expertise in developing and executing digital-forward, omnichannel marketing strategies.
• Proven ability to integrate consumer insights into high-performing marketing initiatives.
• Strong command of digital media, SEO, paid social, display, video advertising, and analytics.
• Strategic thinker with a hands-on, roll-up-your-sleeves work style.
• Excellent communication and presentation skills with the ability to influence at all levels.
• Skilled in navigating ambiguity, solving complex problems, and making data-informed decisions.
• Proven leadership capabilities with a track record of developing high-performing teams.
• Strong project and program management skills with attention to detail and timelines.
• Solution-oriented mindset with a test-and-learn approach to innovation and optimization.

Qualifications:

• 10 years of marketing experience; BA/BS in Marketing or related field required, MBA preferred.
• 7 years of experience developing and executing integrated marketing strategies.
• Demonstrated success in leading omnichannel campaigns and delivering measurable business results.
• Experience managing teams and cross-functional project groups.
• Deep understanding of marketing analytics, digital channels, and media planning.
• Loyalty program experience is a plus.
• Ability to work independently and prioritize in a fast-paced, resource-conscious environment.

Leslie's provides a robust benefits package, including:

• Comprehensive medical, pharmacy, dental, & vision plan options.
• Health savings account (with enrollment in the high deductible health plan option).
• Health & dependent care flexible spending accounts.
• Company-paid basic life and AD&D insurance.
• Voluntary supplemental life insurance.
• Company-paid short-term disability and voluntary long-term disability insurance.
• Pre-tax and Roth 401(k) with company match.
• Paid vacation, sick, and bereavement leave.
• Paid holidays, including a floating personal day.
• Employee assistance and wellness programs.
• Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
• Product discounts at Leslie’s Retail stores.

Leslie’s recognizes a critical component to our continued success is our people. Leslie's is committed to developing and fostering a culture of diversity and inclusion within our company and the communities we serve. A key aspect of building a great team is valuing ideas from many viewpoints, which is why we place a priority on identifying and hiring talented individuals from all backgrounds and perspectives.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.