What are the responsibilities and job description for the Store Manager, Premium Women’s Apparel Boutique position at Lesley Evers Boutique, Inc?
Store Manager, Premium Women’s Apparel Boutique
Company: Lesley Evers Boutique
Location: Rockridge, Oakland, CA
Job Type: Full time
Base Pay: $60,000 to $70,000 per year, based on experience w/ performance bonuses.
Schedule: Retail schedule, including weekends and peak selling days
About Lesley Evers Boutique
Lesley Evers Boutique is a premium women’s apparel brand known for colorful original prints, flattering dresses, occasion dressing, and a warm boutique shopping experience.
Our customers come to us for clothing that feels special, joyful, polished, and easy to wear. We are looking for a Store Manager who can lead our Rockridge boutique with strong sales ability, excellent customer service, and organized day to day store management.
About the Role
The Store Manager is responsible for leading the sales floor, managing the store team, creating a premium customer experience, and keeping store operations running smoothly.
This is a hands on role. The right person enjoys selling, coaching staff, helping customers find outfits they love, and making sure the store is clean, organized, well staffed, and ready to sell every day.
We are looking for a strong retail leader who can raise standards, train the team, and create a store culture that is warm, professional, accountable, and sales focused.
What You Will Own
- Store sales performance
- Customer experience and service standards
- Staff training, scheduling, and accountability
- Daily store operations
- Inventory accuracy and back stock organization
- Visual presentation and store readiness
- Communication with company leadership
Sales and Customer Experience
- Lead by example on the sales floor and personally sell to customers.
- Train staff on greeting customers, asking good questions, styling outfits, recommending products, and closing sales.
- Create a warm, polished, premium boutique experience for every customer.
- Help customers shop for everyday wear, travel, work, events, weddings, parties, and special occasions.
- Build relationships with repeat customers and encourage customer follow up.
- Make sure customers feel welcomed, helped, and excited about the brand.
- Track what customers are asking for and share feedback with leadership.
Team Leadership
- Hire, train, coach, and manage store associates.
- Build weekly schedules that support sales, customer coverage, and payroll discipline.
- Set clear expectations for attendance, selling behavior, store standards, and professionalism.
- Give direct and practical feedback to team members.
- Resolve staff issues and conflicts quickly and professionally.
- Hold the team accountable while keeping the store culture positive.
- Communicate clearly with leadership about staffing, performance, and store needs.
Store Operations and Inventory
- Manage daily opening and closing procedures.
- Keep the store clean, organized, stocked, and visually appealing.
- Receive new inventory and make sure items are tagged, steamed, displayed, and ready to sell.
- Keep back stock organized and easy for the team to use.
- Track best sellers, low stock items, damaged items, and customer requests.
- Help prevent shrink, inventory mistakes, and operational issues.
- Make sure store policies and procedures are followed.
What Success Looks Like
- Customers receive a consistently excellent boutique experience.
- The team is friendly, trained, accountable, and actively selling.
- Sales, conversion, average order value, and repeat customer engagement improve over time.
- The store is organized, beautiful, and ready to sell every day.
- Inventory is accurate and easy to manage.
- Staff issues are handled early and professionally.
- Leadership has confidence that the store is being well run.
Ideal Candidate
You may be a strong fit if you:
- Have strong retail sales experience.
- Enjoy working directly with customers.
- Know how to coach people and improve team performance.
- Have managed scheduling, staffing, and store operations before.
- Are organized, dependable, and comfortable holding people accountable.
- Have good taste and care about visual presentation.
- Communicate clearly and professionally.
- Can create a warm customer experience while still driving sales.
- Are comfortable working in a small business environment where managers need to be hands on.
Requirements
- 3 or more years of retail experience.
- 1 or more years of retail management or assistant management experience.
- Strong selling and customer service skills.
- Experience coaching or training retail staff.
- Ability to work weekends and peak retail periods.
- Strong communication and organization skills.
- Ability to be on your feet during shifts and assist with inventory, steaming, merchandising, and store setup.
- Comfort using retail systems, email, scheduling tools, and basic sales reporting.
Preferred Experience
- Women’s apparel experience.
- Boutique or premium retail experience.
- Styling or occasion wear experience.
- Shopify POS or similar retail system experience.
- Experience with clienteling or customer follow up.
Why Join Lesley Evers Boutique
- Lead a beautiful boutique in the Rockridge community.
- Work for a growing independent women’s apparel brand.
- Help customers find clothing they feel great in.
- Have real ownership over store performance and team culture.
- Be part of a brand known for joyful prints, color, and customer love.
How to Apply
Please submit your resume
Lesley Evers Boutique is an equal opportunity employer. We make hiring decisions based on qualifications, experience, merit, and business needs, and we do not discriminate based on any protected status under federal, state, or local law. We are committed to providing reasonable accommodations to qualified applicants and employees. Consistent with California and US laws.
Pay: $60,000.00 - $70,000.00 per year
Work Location: In person
Salary : $60,000 - $70,000