What are the responsibilities and job description for the Director of Analytics position at LERMA/?
About Us
LERMA/ is a multicultural advertising agency that channels creativity for good. Our Data & Analytics team empowers insight-driven creativity by transforming data into actionable intelligence. We close the gap between information and impact, turning numbers into narratives that inspire smarter strategies, more relevant storytelling, and measurable growth.
Role Overview
As a Director of Analytics, you will lead data strategy, analysis, measurement, and optimization, shaping how data informs brand, creative, and media decisions to drive measurable impact for mission-driven clients. In this role, you will partner cross-functionally with Brand Leadership, Strategy, Creative, and Media teams to deliver integrated, insight-driven solutions that strengthen audience understanding, elevate campaign performance, and clearly demonstrate outcomes to clients and stakeholders. You will operate with both strategic leadership and hands-on execution, serving as a player and a coach to the team while helping embed analytics into the full life cycle of agency work.
What Will Your Day Look Like?
In this role, you will lead and shape how data is used across the organization to drive smarter decisions, stronger engagement, and greater mission impact. Your day to day will span strategy, execution, and leadership across multiple teams and initiatives. Responsibilities may include:
• Lead senior client relationships and serve as a strategic advisor to executive stakeholders.
• Shape and evolve the agency’s analytics vision, offerings, and thought leadership.
• Support new business efforts through data-driven storytelling, measurement strategy, and analytics POVs.
• Build and evolve measurement frameworks that connect marketing, digital, and offlineactivity to mission outcomes.
• Deliver reporting and actionable insights to internal teams and external partners to inform optimization and decision-making.
• Translate complex data into clear narratives that support leadership decision-making.
• Develop and refine attribution approaches to guide investment decisions and improve performance across channels.
• Lead digital experimentation strategy across campaigns, personalization, and audience segmentation, guiding a test-and-learn culture.
• Monitor trends and emerging capabilities to identify opportunities for growth and innovation.
• Oversee analytics implementation, including event taxonomy, tagging, instrumentation, and quality assurance across platforms.
• Partner with internal teams and external vendors to ensure data accuracy, consistency, and scalability.
• Define and implement frameworks to measure and optimize communications effectiveness.
• Lead organizational transformation through new tools, improved processes, and adoption of data-driven practices.
• Mentor and develop a high-performing analytics team while fostering a culture of continuous improvement.
What Do You Bring to the Table?
You bring a strong combination of strategic thinking, technical expertise, and leadership experience, along with a passion for using data to advance mission-driven outcomes.
Preferred qualifications include:
• 8-12 years of Director-level experience, or 12-15 years of Senior Director-level experience in data & analytics.
• Experience working with or supporting nonprofit or mission-driven organizations, including defining measurement frameworks that capture impact beyond revenue, such as engagement, behavior change, and community outcomes.
• Proven experience leading measurement strategy across marketing and digital ecosystems.
• Strong communication skills with the ability to connect data to storytelling and clearly articulate impact.
• Experience with web analytics solutions (Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics, or similar).
• Experience or deep knowledge of tag management systems (Tealium iQ, Google Tag Manager, Adobe Tags, or similar).
• Experience with personalization solutions (Adobe Target, Salesforce Personalization, Monetate, or similar).
• Experience with customer data platform solutions (Adobe Experience Platform, Tealium AudienceStream, Salesforce Data Cloud, Treasure Data, or similar).
• Certification as an Adobe Certified Expert or Master is a big plus.
What We Offer
• Competitive salary based on experience.
• Comprehensive benefits package, including medical, dental, and vision.
• 401(k) and annual profit-sharing retirement plans.
• Paid time off: company holidays, vacation, and sick leave.
• Paid maternity/paternity leave.
• Annual bonus opportunity.
• A dynamic, creative work environment where your contributions are valued.
Note: Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.