What are the responsibilities and job description for the Product Marketing Specialist position at Leonardo?
Leonardo Helicopters is a multinational company, producing helicopters deployed in more than 150 countries across the globe. Leonardo Helicopters’ U.S. headquarters has been in Philadelphia since 1980 and is home to a world-class production facility, maintenance center, training academy and stellar engineering team. We offer competitive compensation, exceptional benefits, 401k match, generous paid time off and much more.
Summary:
The Product Marketing Specialist is essential to the success of Leonardo’s Sales goals. This person is the subject matter expert when it comes to the LHD product line but more importantly subject matter expert on the competition’s product line as well. Using this information, and working collectively within the sales and marketing team, come up with the value proposition that illustrates to a potential customer the reason as to why the LHD product is superior to the competition. The Product Marketing person is also very well versed in the various market segments LHD will sell to including but not limited to EMS, Corp/VIP, Law Enforcement, Offshore and Government entities.
Responsibilities:
- Be the Product specialist for all LHD products as well as the competitions products; this includes but not limited to understanding how the LHD product portfolio compares to the competition from a technical, cost (acquisition/Operating) and market perspective.
- Maintain ability to give "Product Briefings" on demand with short advance notice and guidance from RSM or Marketing Manager. Presentations are to include technical data and other value propositions which will enhance the sales campaign. Will coordinate with the appropriate personnel within Product Marketing team to ensure the presentation include the most up to date information.
- Provide Demonstration Support to the sales team. This includes participating in all required demos, help coordination of logistics, help with the payment/internal processes and coordinate internal personnel, if required.
- Respond to RFI/RFQ/RFPs and prepare the technical documentation to be used in the Bids & Proposals Process in support of International Sales (Civil) and Campaigns (Military)
- Be a conduit of the Sales Engineering team in Italy to help coordinate and integrate the technical offer, support the bid process, interfacing with engineering and Program Management on feasibility of new product developments or improvements for the Americas Market.
- Travel as needed/required to exhibitions/events/customer briefings/as required and/or needed.
Qualifications
Education:
- Bachelors Degree, Aeronautical Engineering Degree and/or equivalent or Military background specifically working on aircraft.
Experience:
Minimum of 3 years of experience in Aviation Industry – helicopter operations preferred.
Competencies & Attributes:
- Spanish Speaking preferred
- Experience with customers and public speaking