What are the responsibilities and job description for the Founding Account Executive position at Lensmor?
About Lensmor
Lensmor is a trade show intelligence platform that helps B2B sales and marketing teams identify the right exhibitors, personnel, and events **before** the show floor opens — where 80% of trade show ROI is actually decided in the 4 weeks leading up to the event. We cover 10,000 global trade shows with exhibitor profiles, decision-maker contacts, and AI-powered fit scoring.
We're a lean, founder-led team shipping fast. You'll be the first sales hire in the US and will own the full GTM motion from prospecting to close.
What you'll do
- Own the pipeline end-to-end: outbound prospecting, discovery, demo, negotiation, close. No SDR above or below you yet — you'll build the playbook.
- Land the first 20-50 paying customers across trade show organizers, exhibiting brands, and event marketing agencies.
- Run live discovery calls with VPs of Marketing, Demand Gen leads, and Field Marketing managers at companies that exhibit at CES, Shoptalk, NRF, HIMSS, IMTS, etc.
- Partner directly with the founder on positioning, pricing experiments, and ICP refinement. Your call notes shape the roadmap.
- Build the outbound engine: sequences, call scripts, LinkedIn plays, ABM lists. Document what works so the next 5 hires can ramp in 30 days.
What we're looking for
- 1-3 years closing B2B SaaS, ideally with 1 year at a seed/Series A startup where you were employee #1-10 on the GTM side.
- Domain overlap preferred (not required): event tech (Cvent, Bizzabo, Swapcard, Splash, Bizly), sales intelligence (ZoomInfo, Apollo, Lusha, 6sense), or martech (HubSpot, Outreach, Salesloft, Drift).
- Full-cycle reps only — you can prospect cold, not just take SDR-qualified meetings.
- Comfortable with a $10-40k ACV range and a 30-60 day sales cycle. Not an enterprise-motion rep waiting for RFPs.
- Written communication is sharp. You'll be the voice of Lensmor in every first-touch email.
- Chinese can be used for communication
Nice to have
- Personal experience attending or exhibiting at a major US trade show.
- Built outbound sequences in Apollo, Outreach, Salesloft, or Instantly.
- Previous experience selling to CMO / VP Marketing / Head of Field Marketing personas.
- Familiarity with HubSpot (our CRM).
Why this role is different
- Founding seat: meaningful equity, a title track to Head of Sales, and genuine influence over product and pricing.
- Global category creator: the "pre-show intelligence" category is wide open. No entrenched competitor owns this narrative yet.
- Short feedback loop: our founder is hands-on and ships product weekly. If a prospect needs a feature to close, you'll know within days whether we can build it.
- Low-ego culture: no politics, no layers, no committee decisions.
How to apply
Send the following to qingyang_pan@fzzixun.com with subject line `Founding AE — [Your Name]`:
1. A 90-second Loom: walk us through a deal you closed that you're proud of — what was the pain, the objection, and how you handled it.
2. Your LinkedIn URL.
3. One line: *the last trade show you attended or sold into, and what struck you about it.*
No cover letter needed. We'll respond within 2 business days.