Social Media Manager

LensDirect, one of the fastest-growing leaders in online vision care, is looking for a Social Media Manager who lives and breathes content, loves trends, and thrives in a fast-moving, highly creative environment. If you’re obsessed with social platforms, love capturing and telling stories, and want to help scale a major consumer brand, this role is for you. This is currently remote position - but we are building a facility (with a beautiful studio) and would expect this to be an in-office/hybrid role.

• Edit and produce content (short-form, storytelling, UGC-style, behind-the-scenes, product shots) that aligns with LensDirect’s visual identity and brand voice.
• Upload and schedule content across all major social platforms: Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging channels.
• Manage and support the content calendar, ensuring consistent posting, trend alignment, and brand momentum.
• Film content regularly (in-studio, lifestyle, UGC-style, customer features, product demos) and bring creative ideas to every shoot.
• Identify and reach out to creators, influencers, and potential brand partners to support ongoing campaigns and collaborations.
• Support the marketing team with day-to-day tasks, brainstorms, and campaign execution.
• Monitor social performance and report on engagement, reach, and growth.
• Jump into community management — responding to comments, messages, and interacting with customers and fans.
• Keep a pulse on industry trends, viral formats, pop culture, eyewear trends, and platform changes — and proactively recommend content ideas.
• Help ideate and support larger marketing initiatives, launches, and brand moments.

• You’re creative, fast, adaptable, and always thinking a few trends ahead.
• You have strong editing and storytelling skills (mobile-first editing is a plus—CapCut, Adobe, etc.).
• You’re comfortable on-camera and behind the camera.
• You’re passionate about social media, culture, and ideally eyewear.
• You’re organized, reliable, and great at managing multiple moving parts.
• You thrive in a collaborative environment and enjoy working with a high-energy marketing team.
• You want to grow with a company that’s scaling quickly and launching new ideas nonstop.

• Experience in e-commerce, fashion, beauty, or consumer brands.
• Eye for aesthetics, visual storytelling, and product photography.
• Past work with creator/influencer partnerships.
• Love of eyewear and interest in the optics industry.

Perks:

401k match

Health insurance contribution

And more

How to Apply

Ready to shape the future of vision care through social media? Simply respond, and we’ll get back to you!

Important: To be considered, we'd like to see examples of social media channels you've worked on and grown, etc.