What are the responsibilities and job description for the Vice President, Integrated Strategy position at Lensa?
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Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The VP, Integrated Strategy is a multidimensional strategic marketing leader who operates at the intersection of insight, narrative, systems thinking, and business impact. You bring both range and precision—able to set enterprise vision while driving executional clarity across teams and marketing channels.
You transform research, cultural intelligence, and behavioral data into breakthrough insights and actionable strategic frameworks. You craft narratives that inspire belief and action, recognizing that meaningful growth requires both emotional resonance and analytical rigor. You connect disparate perspectives, anticipate future implications, and balance short- and long-term priorities to guide smart investment and sequencing decisions.
Curious, forward-looking, and executive-ready, you influence senior stakeholders, challenge conventions, and align organizations around a cohesive, growth-oriented vision.
Your defining strength is architecting end-to-end content strategy, messaging systems, and integrated communications frameworks—elevating content from a tactical output to a strategic engine that drives consistency, performance, and enterprise value.
Responsibilities
Integrated Campaign & GTM Planning
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $159,695 - 218,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/19/26.
If you have questions about this posting, please contact support@lensa.com
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The VP, Integrated Strategy is a multidimensional strategic marketing leader who operates at the intersection of insight, narrative, systems thinking, and business impact. You bring both range and precision—able to set enterprise vision while driving executional clarity across teams and marketing channels.
You transform research, cultural intelligence, and behavioral data into breakthrough insights and actionable strategic frameworks. You craft narratives that inspire belief and action, recognizing that meaningful growth requires both emotional resonance and analytical rigor. You connect disparate perspectives, anticipate future implications, and balance short- and long-term priorities to guide smart investment and sequencing decisions.
Curious, forward-looking, and executive-ready, you influence senior stakeholders, challenge conventions, and align organizations around a cohesive, growth-oriented vision.
Your defining strength is architecting end-to-end content strategy, messaging systems, and integrated communications frameworks—elevating content from a tactical output to a strategic engine that drives consistency, performance, and enterprise value.
Responsibilities
Integrated Campaign & GTM Planning
- Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms
- Develop creative and tactical briefs grounded in clear positioning and communication strategy
- Lead communication frameworks that connect brand, product, and performance objectives
- Build integrated campaign maps with activation and performance goals
- Develop enterprise and campaign-level messaging architectures, narrative hierarchies, and content ecosystems
- Lead development of communication frameworks, content ecosystems, and narrative hierarchies across the full customer journey
- Establish governance and stewardship for message consistency across owned, earned, and paid channels
- Embed content strategy early within integrated GTM and campaign planning
- Synthesize research and behavioral data into clear, actionable strategic frameworks
- Translate audience insights into defined growth cohorts and expansion opportunities
- Convert insights into messaging, personalization, and channel strategies in partnership with SMEs
- Connect data to optimization roadmaps and measurable growth initiatives
- Distill diverse inputs into breakthrough insights that establish a sharp strategic orientation
- Build compelling logic trails and narratives that create persuasive, sellable strategic rationale
- Serve as senior strategic advisor to clients on messaging clarity, GTM planning, and organizational alignment
- Lead workshops to align stakeholders on positioning, narrative, and campaign orchestration
- Partner closely with Creative, Account, CRM, Media, and Analytics teams to ensure strategy translates effectively into execution
- Build and mentor high-performing strategists across content and integrated strategy teams
- Define scalable playbooks, standards, and best practices
- Elevate the strategic rigor of briefs, frameworks, and storytelling across the organization
- Advocate for strategic rigor, clarity of roles, and high standards of output
- 12 years in strategic leadership roles within agency, consultancy, or in-house marketing organizations
- Deep expertise in content strategy, messaging systems, and communications planning
- Proven experience building integrated GTM strategies across digital and cross-channel ecosystems
- Strong executive presence with ability to simplify complexity and inspire action
- Demonstrated ability to connect consumer insight, cultural context, and business performance
- Skilled ability to understand audience data and develop segment recommendations
- Experience advising senior clients on strategic transformation and marketing effectiveness
- Skilled at aligning creative ambition with measurable business outcomes
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $159,695 - 218,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/19/26.
If you have questions about this posting, please contact support@lensa.com
Salary : $159,695 - $218,500