Demo

Sr. Product Manager, Fire TV

Lensa
Sunnyvale, CA Full Time
POSTED ON 4/17/2026
AVAILABLE BEFORE 5/16/2026
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Amazon. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

Description

Fire TV is the world's most popular streaming media player, delighting tens of millions of customers every day. We aim to make Fire TV the most loved connected TV experience, globally.

Building a Fire TV business we love means growing monthly active users, increasing the time they spend with Fire TV, and monetizing that engagement through Ads, Subscriptions, and Prime Video. To do that, our UI must surface relevant, contextual content — at scale — across all our marketplaces.

We are looking for Sr. Product Manager who thrives on building scalable systems, has deep expertise in content optimization, and can orchestrate complex technical solutions across multiple stakeholders to create breakthrough customer experiences. This is a highly visible and cross-functional role that requires strong analytical acumen, strategic thinking, and the ability to influence senior leaders across Product, Marketing, Business Development, Advertising and Business Intelligence teams.

In this role, you will develop the vision, strategy and business requirements for campaign automation, personalization and data integration across all placements in the UI. Working backwards from delivering a 1:1 content experience to customers, you'll design systems that enable seamless discovery and engagement while maximizing value for customers, providers, advertisers, and Amazon's entertainment services, including Prime Video, Luna/Prime Gaming, Amazon Music, and beyond.

Key job responsibilities

  • Own Content Automation Vision: Lead strategy and roadmap for Fire TV's content automation initiatives, including defining success metrics and designing implementation phases with Program Managers.
  • Enable UI Optimization: Build and optimize content delivery systems and tooling to deliver seamless content experiences across the ecosystem.
  • Cross-Functional Leadership: Partner with global marketing, advertising, product management, engineering, and business intelligence teams to create a cohesive and scaled automation solution.
  • Shape Technical Architecture: Work closely with Product and BI teams to ensure robust data management, attribution capabilities, and performance optimization.
  • Build Scalable Systems: Design and implement automated workflows for content sourcing, campaign creation, and performance optimization across all streaming categories.
  • Work Backwards from the Customer: Define and advocate for a customer centric vision that delivers personalized 1:1 content experiences on Fire TV.
  • Drive Data-Driven Decisions: Own measurement frameworks, developing attribution capabilities and dashboards that enable effective measurement and content optimization across the key streaming categories in the UI.
  • Scale Global Operations: Establish scalable automation systems and processes to support expansion across all marketplaces.

About The Team

Basic Qualifications

  • 7 years of product or program management, product marketing, business development or technology experience
  • Experience owning/driving roadmap strategy and definition
  • Experience with end to end product delivery
  • Experience as a product manager or owner

Preferred Qualifications

  • Experience in influencing senior leadership through data driven insights
  • Master's degree or equivalent
  • Experience building measures and metrics, and developing reporting solutions
  • Strong technical background with understanding of data architecture and automation systems.
  • International market experience.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,500/year in our lowest geographic market up to $206,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

If you have questions about this posting, please contact support@lensa.com

Salary : $124,500 - $206,000

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