What are the responsibilities and job description for the Sr. Director, Downstream Marketing position at Lensa?
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12549BR
Title
Sr. Director, Downstream Marketing
Job Description
Build and drive the global downstream marketing strategy for MicroVention. Responsible for competitive product positioning, promotion through various channels, messaging, field execution and many other marketing vehicles. Develop comprehensive marketing plans for the portfolio of products and therapies to drive market share growth, address competitive threats, execute launch strategies, and ensure strategies are consistently executed across global regions through your direct reports, indirect reports, and cross-functional partners. Partner closely with Upstream Marketing on product launch execution, demand planning and forecasting, and product lifecycle management. Job duties:
12549BR
Location:
Aliso Viejo, California, USA
Department Name
420-North America Sales
Qualifications
Sr. Director, Downstream Marketing
Posting Country
US - United States
Salary Range
$187,500 - $246,000 (Compensation could be higher/lower based on education, experience and skill sets)
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
12549BR
Title
Sr. Director, Downstream Marketing
Job Description
Build and drive the global downstream marketing strategy for MicroVention. Responsible for competitive product positioning, promotion through various channels, messaging, field execution and many other marketing vehicles. Develop comprehensive marketing plans for the portfolio of products and therapies to drive market share growth, address competitive threats, execute launch strategies, and ensure strategies are consistently executed across global regions through your direct reports, indirect reports, and cross-functional partners. Partner closely with Upstream Marketing on product launch execution, demand planning and forecasting, and product lifecycle management. Job duties:
- Identify key issues facing the business and develop an annual marketing plan and quarterly plan of action to address those issues.
- Establish competitive marketing strategies to ensure a market leading position for MicroVention against traditional competitors as well as other competitors.
- Prepare, execute, and track upcoming product launches in close collaboration with Upstream product management.
- Possess technical, competitive, and clinical expertise in all aspects of assigned products and therapeutic areas.
- Contribute to various activities such as strategic and annual planning, quarterly business reviews, and employee engagement initiatives.
- Lead cross-functional teams (Sales, MarComm, market research, advertising agencies, Operations, field education, etc.) as needed.
- Direct the hiring, training, and performance evaluations of Marketing staff and oversee their daily activities.
- Build partnerships with all customers and stakeholders to drive growth for the business, customers, and therapies.
- Partner with sales training and medical education to integrate marketing messaging.
- Develop KOL strategy and customer engagement strategy including deployment of strategy at industry congresses, customer experience events, and fellowship program.
- Travel to customer sites/labs to support and observe clinical cases, training programs, and visit physicians.
- Drive actions to support cross functional/regional attainment of financial goals: revenue growth, market share, operating margin, and sales plan commitments.
- Develop and track performance metrics.
- Effectively manage budgets assigned to you including capital allocation decisions across global marketing.
- Travel up to 40% .
- Perform other duties and responsibilities as assigned.
12549BR
Location:
Aliso Viejo, California, USA
Department Name
420-North America Sales
Qualifications
- Bachelor’s degree.
- Minimum fifteen (15) years of professional experience with medical device marketing, strategy, and/or sales.
- Minimum seven (7) years of management experience.
- Strong leadership and management skills.
- Track record of driving results in downstream marketing capacities.
- Ability to cultivate strong customer relationships and effectively interface with global customers, sales team, worldwide distributor partners, and cross-functional team members.
- Excellent written and verbal communication and presentation skills.
- Excellent computer skills and proficient with MS Excel, Word, PowerPoint, Outlook, Teams, iPad applications, and customer databases.
- MBA.
- Ability to effectively recruit, retain, and develop talented Marketing professionals.
- High level of financial acumen, forecasting, and budget management, including strong analytical skills to analyze and complete financial/profitability analysis and project sales.
- Working understanding of relevant AI platforms (Co-Pilot, Perplexity, ChatGPT, Gemini)
- Medical device or pharmaceutical sales experience a plus
Sr. Director, Downstream Marketing
Posting Country
US - United States
Salary Range
$187,500 - $246,000 (Compensation could be higher/lower based on education, experience and skill sets)
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Salary : $187,500 - $246,000
