What are the responsibilities and job description for the Specialist, Marketing Operations position at Lensa?
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for EDB. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.
A Little About Us
EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB's data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit www.enterprisedb.com
Job Description
This role sits within the Demand Generation team, and will primarily support marketing, SDR, and sales teams to ensure the accuracy and success of the demand organization. You'll assist through the entire campaign lifecycle, from planning, asset creation (emails and landing pages), smart campaign/trigger activation, data imports, and post activity follow ups. You'll be working hands-on with our Marketing Automation Platform (Marketo) and CRM (Salesforce) to support the execution of campaigns, and subsequent reporting of results and insights to the marketing and sales organizations.
Responsibilities also expand across centrally run HQ initiatives, ensuring that our priority leads are accurately logged and routed to the appropriate member of the Sales team. This is a hands-on role.
What Your Impact Will Be
We know it takes a unique mix of people and skills to help us in our mission to supercharge Postgres, and we understand that not everyone will check every box. We'd love to hear from you and we want you to apply!
EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company's integrity.
EDB does not seek or accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates are not responsible for, and will not pay, any fees, commissions, or any other similar payment related to unsolicited resumes or CVs except as required in a written signed agreement between EDB and the recruitment agency or party requesting payment of a fee.
#BI-Remote
If you have questions about this posting, please contact support@lensa.com
A Little About Us
EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB's data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit www.enterprisedb.com
Job Description
This role sits within the Demand Generation team, and will primarily support marketing, SDR, and sales teams to ensure the accuracy and success of the demand organization. You'll assist through the entire campaign lifecycle, from planning, asset creation (emails and landing pages), smart campaign/trigger activation, data imports, and post activity follow ups. You'll be working hands-on with our Marketing Automation Platform (Marketo) and CRM (Salesforce) to support the execution of campaigns, and subsequent reporting of results and insights to the marketing and sales organizations.
Responsibilities also expand across centrally run HQ initiatives, ensuring that our priority leads are accurately logged and routed to the appropriate member of the Sales team. This is a hands-on role.
What Your Impact Will Be
- Become a trusted advisor to our Global Marketing Teams . Providing campaign guidance when working to understand the requests from our Marketing Teams, and gaining their trust by working quickly and accurately to support their campaigns.
- Marketo and Salesforce expertise. Ability to track leads from initial program to Marketo to Salesforce and pipeline. Manage end to end demand flows for multiple channels. Educate stakeholders and enforce best practices.
- Data, Insights, and Actions. Analyze campaign and flow data in Marketo/Salesforce and recommend optimization solutions to the marketing, SDR, and Sales teams.
- Directly contribute to Marketing conversion rates and pipeline generation. Managing day-to-day intake of highly converting inbounds to ensure they are accurately logged within the agreed SLA.
- Improve Operational Efficiency. Suggest system or process improvements. Do you think a flow step could be improved? Do you think our Program Templates need updating? We love to make system improvements, and foster a no-ego environment where you can speak your mind and make suggestions.
- Contribute to Marketing Operations visibility. We manage our workload through a ticketing system, keeping your assigned tickets updated lets wider teams know the status of their requests and provides clarity on what we're working on.
- 3-5 years of experience in a marketing operations role, supporting cross-functional marketing teams across multiple campaign types.
- Hands-on experience using Marketo and Salesforce, with a solid understanding of how the two systems integrate to support lead flow and campaign performance tracking.
- Demonstrated ability to execute campaigns in Marketo, including asset creation and email templates; basic proficiency in HTML/CSS for editing and troubleshooting preferred.
- Experience working with integrations between Marketo and third-party platforms (e.g., webinar tools like Zoom, ON24, and event platforms), including tracking engagement and campaign membership.
- Comfortable owning campaign setup from brief to execution-including audience segmentation, asset QA, testing, and scheduling.
- Skilled at working with large data sets, including data preparation, deduplication, enrichment, and uploads to ensure clean and standardized data practices.
- Strong understanding of core marketing and sales processes in B2B environments-including lead lifecycle, funnel stages, handoff, attribution models, lead scoring, nurturing workflows, and campaign influence reporting, as well as data governance practices including database hygiene, GDPR compliance, and opt-in/out management.
- Familiarity with ticketing/project management systems (e.g., Jira, Monday.com) to manage requests, timelines, and campaign delivery.
- Experience collaborating with global teams across North America, EMEA, and APAC regions to execute campaigns and support marketing systems.
- Excellent communication skills; able to translate marketing goals into operational requirements and system workflows.
- Analytical, proactive, and detail-oriented, with a strong ability to identify and resolve issues, optimize processes, and manage multiple projects independently.
- Marketo Certification
- Understanding of Salesforce architecture and object relation.
- Ability to create reports and analyze data
- Experience with APIs and Webhooks
We know it takes a unique mix of people and skills to help us in our mission to supercharge Postgres, and we understand that not everyone will check every box. We'd love to hear from you and we want you to apply!
EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company's integrity.
EDB does not seek or accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates are not responsible for, and will not pay, any fees, commissions, or any other similar payment related to unsolicited resumes or CVs except as required in a written signed agreement between EDB and the recruitment agency or party requesting payment of a fee.
#BI-Remote
If you have questions about this posting, please contact support@lensa.com
