What are the responsibilities and job description for the Senior Talent Marketing Content Specialist position at Lensa?
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About The Role
As a member of the Global Marketing organization, you will report to the Global Employer Brand Director and lead content strategy and development for the Talent Marketing team.
This team supports both employer brand and recruitment marketing across internal and external channels. You will collaborate closely with regional Recruitment Marketing Leads, as well as colleagues across People, Corporate Communications, and Marketing, to ensure talent—both current employees and future candidates—engages with the brand in meaningful, differentiated, and innovative ways.
Who We Are Looking For
You are an exceptional storyteller with a passion for elevating employee voices and bringing brand purpose to life. You combine creativity with a collaborative, pioneering spirit—and you thrive at the intersection of content, digital platforms, and emerging technologies.
You will play a lead role in owning the team’s content strategy and execution from end to end. You excel at building strong partnerships across a matrixed organization, consistently delivering high quality work that surprises and delights your stakeholders. You are fluent in the language of social media, energized by experimentation, and comfortable using AI tools to accelerate the development of compelling, human-centered content.
What You’ll Do
To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.
Our Values in Hiring
At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.
Disclaimers
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
Applicant AI Use Disclosure
We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.
CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Union Operating Engineer position is $55 per hour and the maximum salary is $60 per hour. The compensation that is offered to a successful candidate will depend on the candidate’s skills, qualifications, and experience. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.
Equal Employment Opportunity: CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at 1 866 225 3099 (U.S.) and 1 866 388 4346 (Canada).
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)
If you have questions about this posting, please contact support@lensa.com
About The Role
As a member of the Global Marketing organization, you will report to the Global Employer Brand Director and lead content strategy and development for the Talent Marketing team.
This team supports both employer brand and recruitment marketing across internal and external channels. You will collaborate closely with regional Recruitment Marketing Leads, as well as colleagues across People, Corporate Communications, and Marketing, to ensure talent—both current employees and future candidates—engages with the brand in meaningful, differentiated, and innovative ways.
Who We Are Looking For
You are an exceptional storyteller with a passion for elevating employee voices and bringing brand purpose to life. You combine creativity with a collaborative, pioneering spirit—and you thrive at the intersection of content, digital platforms, and emerging technologies.
You will play a lead role in owning the team’s content strategy and execution from end to end. You excel at building strong partnerships across a matrixed organization, consistently delivering high quality work that surprises and delights your stakeholders. You are fluent in the language of social media, energized by experimentation, and comfortable using AI tools to accelerate the development of compelling, human-centered content.
What You’ll Do
- Lead and execute content creation for employer brand and recruitment marketing campaigns (organic paid), using AI tools to support narrative development, ensuring relevance across external and internal channels.
- Use AI agents to generate and refine copy across formats—including social, web, video, and campaign assets—ensuring alignment with brand guidelines.
- Own the editorial and social media content calendar for Talent Marketing.
- Support the ongoing development of content strategy, activation plans, and creative concepts.
- Monitor and analyze social media and content performance, providing insights and recommendations to guide optimization and future planning.
To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- 2-5 years of experience in content strategy, social media, or digital marketing—preferably within employer brand or recruitment marketing.
- Bachelor’s degree.
- Proven experience developing social first video content and copywriting/editing across multiple content types, at high volumes.
- Demonstrated skill in leveraging AI tools for content development and creative ideation.
- Deep understanding of social media platforms, trends, and emerging best practices.
- Ability to apply brand, messaging, and tone-of-voice guidelines consistently across channels.
- Fluent in English with exceptional communication skills
- Ability to work with urgency, practicality, and attention to detail.
- Comfort operating within a lean, fast-moving, and evolving environment with a strong bias for action.
- Excellent project management and organizational skills, with the ability to prioritize multiple deadlines.
- Ability to integrate feedback from diverse stakeholders seamlessly into creative outputs.
- Impeccable spelling, grammar, and adaptability to brand voice.
- Strong cross-functional collaboration experience within a matrixed organization.
- Nice to have: SEO/GEO skills
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.
Our Values in Hiring
At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.
Disclaimers
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
Applicant AI Use Disclosure
We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.
CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Union Operating Engineer position is $55 per hour and the maximum salary is $60 per hour. The compensation that is offered to a successful candidate will depend on the candidate’s skills, qualifications, and experience. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.
Equal Employment Opportunity: CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at 1 866 225 3099 (U.S.) and 1 866 388 4346 (Canada).
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)
If you have questions about this posting, please contact support@lensa.com
Salary : $55 - $60