Senior Director, Social Media Strategy

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Senior Director, Social Media Strategy at BGB Group (View all jobs) (http://www.bgbgroup.com/careers.html)

New York, NY

BGB Group

Senior Director, Social Media Strategy

Our Agency 

BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

Key Responsibilities

• Social Listening & Insights Mining: Conducts social listening research, uncovering trends across HCP and patient audiences, and providing actionable insights
• Point of View Documentation (POVs): Stays on top of current social media trends and evolving functionalities, understanding the application to highly-regulated industries and drafting agency and client communications relaying the information, impact and next steps
• Project Execution: Leads development and execution of tactics, serve as social media counsel to internal teams and external clients in collaboration with the social team lead
• Content Optimization: Partners with Art, Copy and Medical teams to develop optimized social media content that adheres to channel best practices, as well as expected audience behaviors, and maintains FDA compliance
• Community Management: Monitors and manages user engagements on clients’ social media properties
• Measurement Planning: Works with Performance Analytics to ensure that social media initiatives are tagged and tracked, generating actionable insights that impact future content and campaign development
• Strategic Business Growth: Works with department leadership on internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption making it a core competency of the organization
  
  

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Journalism or Communications/PR
• Approximately 8-10 years of agency experience; pharma experience or experience in a highly-regulated industry is required
• Expertise with business and personal use of social media, third-party platform management tools and social listening platforms
• Can write a creative brief
• Familiar with client MRL and/or FDA requirements, and has experience blending social media best practice to lead brief development, efficiently execute projects, and develop case studies
• Ability to write about, explain and present social media tactics and concepts in a highly regulated environment
• Understands general paid media approaches across different social media platforms and collaborates with partner agencies to execute campaigns; experience trafficking paid social media campaigns is a plus
• Proven ability to manage projects independently and collaboratively to successful completion
• Extensive experience with developing social listening queries, cleaning data and reporting findings; experience with Brandwatch is a plus
• Ability to derive insights and actionable next steps from social listening data and social platform performance; experience with Meta Business Manager is necessary, LinkedIn Business Manager is a plus
• Strong multi-tasking and problem-solving skills and the ability to work in a team environment
  
  

Salary range: $170,000-$190,000

The salary range provided is for the NYC-hybrid position, which requires occasional in-office presence, and represents what a potential hire may expect to earn in this role at BGB. For candidates in other locations, salary will be adjusted to reflect local market rates. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

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