What are the responsibilities and job description for the Public Information & Social Media Coordinator position at Lensa?
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Public Information & Social Media Coordinator
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Public Information & Social Media Coordinator
Salary
$55,560.00 - $88,890.00 Annually
Location
Alpharetta, GA
Job Type
Full time
Job Number
2026-00018
Department
Police
Opening Date
02/13/2026
Closing Date
3/13/2026 11:59 PM Eastern
This position will lead the department’s public-facing communications, digital media, branding, and public information efforts. This position serves as a critical link between the department, the community, the media, and City leadership and will work closely with the Division Captain, Chief of Police, command staff, and the City of Alpharetta’s Communications & Engagement Manager. The Public Information & Media Coordinator is responsible for ensuring that social media, public information, and media relations operate in alignment, recognizing that all external communications, whether proactive storytelling or critical incident response, collectively represent the official voice of the Chief of Police. This position requires a strong understanding of Public Information Officer (PIO) responsibilities and best practices. The individual must be capable of consulting on PIO matters and, when necessary, supporting or serving in a PIO capacity to ensure timely, accurate, and responsible dissemination of information that does not compromise investigations, officer safety, or departmental operations.
Essential Job Functions And Responsibilities
Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. The omission of a function does not preclude management from assigning essential duties not listed herein if such duties relate to the position. In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and may not necessarily convey the qualifications of incumbents within the position.
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED
Minimum Qualifications
Physical: Primary functions require sufficient physical ability and mobility to work in an office setting and operate office equipment. Continuous sitting and upward and downward flexion of neck; fine finger dexterity; light to moderate finger pressure to manipulate keyboard, equipment controls, and office equipment; pinch grasp to manipulate writing utensils. Frequent side-to-side turning of neck, walking, standing, bending, stooping, pushing/pulling, and twisting at waist; moderate wrist torque to twist equipment knobs and dials; lifting objects weighing up to 20 lbs. from below waist to above shoulders and transporting distances up to 50 yards. Occasional squatting, kneeling, and reaching above and at shoulder height; moderate grasping to manipulate reference books and manuals; lifting objects weighing 20-35 lbs. from below waist to above shoulders and transporting distances up to 50 feet.
Vision: See in the normal visual range with or without correction; vision sufficient to read computer screens and printed documents and to operate equipment.
Hearing: Hear in the normal audio range with or without correction.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Supplemental Information
This job description does not constitute an employment agreement between the City of Alpharetta and the employee and is subject to modifications as the needs and requirements of the position change.
The City of Alpharetta is an Equal Employment Opportunity (EEO) employer. All applicants receive consideration for employment without regard to race, color, religion, gender (including identity or expression), marital status, sexual orientation, national origin, age, disability, or any other protected classification as defined by applicable law (except as limited by Employee Manual & Benefits Handbook or bona fide occupational qualifications).
In compliance with the Drug-Free Workplace Act of 1988, the City of Alpharetta is committed to providing a safe, quality-oriented, and productive work environment consistent with the standards of the community in which it serves. Alcohol and drug abuse poses a threat to the health and safety of the City’s employees and to the security of the City’s equipment and facilities. For these reasons, the City is committed to the elimination of drug and alcohol use and abuse in the workplace.
Title I of the Americans with Disabilities Act (ADA) protects qualified individuals with disabilities from employment discrimination. Under the ADA, a person has a disability if they have a physical or mental impairment that substantially limits a major life activity. The physical demands described within the job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. In compliance with the ADA, the City of Alpharetta will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
Medical, Dental and Vision
Medical: 2 High Deductible Health Plan (HDHP) options (HRA and HSA) with lower monthly costs. Dental: no deductibles. Coverage includes preventive, basic, major restorative, and child orthodontia. Vision: eye care and eyewear (contacts, lenses and frames). Laser correction procedures. FSA: Medical and dependent care.
Retirement Health
Medical Coverage: retirees (age 55 and 10 yrs. of service) may continue individual coverage up until Medicare eligibility at age 65. Medical Reimbursement: retirees (age 55 and 15 yrs. of service) receive a monthly reimbursement benefit as periodically determined by the Pension Board of Trustees.
Retirement
Defined Contributions 401(a): City contributes 10% of employee's annual base pay. Vested benefit accrued at 20% a year, with full vesting after 5 years of service. Deferred Compensation (457) and Matching Contributions: employees may elect to participate at any time. After 1 year of continuous employment, City matches employee's contributions, up to 5%.
Paid Holidays
10 City Holidays and 1 Personal Holiday upon hire and every Jan. 1st.
Paid Parental Leave
2 weeks paid parental leave for birthmother, spouse and adoptive parents (after 1 year of employment).
Georgia College Savings (529)
Employees can opt to participate in this state-sponsored, tax-advantaged college savings plan.
Tuition Reimbursement
After 1 year of employment, employees may receive tuition reimbursement up to a rate equivalent to 15 credit hours at Georgia State University annually. Reimbursement is based on prior approval, course grades, and annual program funding.
Employee Assistance Program (EAP)
24/7 assistance. 6 confidential counseling sessions per issue for employee and/or family member.
Group Term Life Insurance and AD&D
Employee: 3.5 x annual base pay up to annual maximum. Spouse: $5,000. Child: $2,500. Premiums paid 100% by the City.
Disability Insurance
Short-Term Disability: 66.67% of base pay after 14 days of disability. Long-Term Disability: 60% of base pay after 26 weeks of disability. Premiums paid 100% by the City.
Paid Time Off (PTO)
PTO is provided for rest, recreation, illness and family needs. Hours are accrued bi-weekly.
Additional Amazing Benefits
Benefits are subject to change at any time and based upon funding and approval by City Council. Eligibility, coverage, exclusions and limitations may apply. For specific information please refer to the City's Employee Health Benefits Summary (https://www.alpharetta.ga.us/government/departments/human-resources/resources) , Employee Handbook (https://www.alpharetta.ga.us/government/departments/human-resources/resources.) , or contact Finance Department - Benefits Division.
Employer
City of Alpharetta, GA
Department
Police
Address
2565 Old Milton Pkwy Alpharetta, Georgia, 30009
Phone
6782976000
Website
https://www.alpharetta.ga.us/government/departments/public-safety
Apply
Please verify your email address Verify Email
If you have questions about this posting, please contact support@lensa.com
Public Information & Social Media Coordinator
Print (https://www.governmentjobs.com/careers/alpharetta/jobs/newprint/5238017)
Apply
Public Information & Social Media Coordinator
Salary
$55,560.00 - $88,890.00 Annually
Location
Alpharetta, GA
Job Type
Full time
Job Number
2026-00018
Department
Police
Opening Date
02/13/2026
Closing Date
3/13/2026 11:59 PM Eastern
- Description
- Benefits
This position will lead the department’s public-facing communications, digital media, branding, and public information efforts. This position serves as a critical link between the department, the community, the media, and City leadership and will work closely with the Division Captain, Chief of Police, command staff, and the City of Alpharetta’s Communications & Engagement Manager. The Public Information & Media Coordinator is responsible for ensuring that social media, public information, and media relations operate in alignment, recognizing that all external communications, whether proactive storytelling or critical incident response, collectively represent the official voice of the Chief of Police. This position requires a strong understanding of Public Information Officer (PIO) responsibilities and best practices. The individual must be capable of consulting on PIO matters and, when necessary, supporting or serving in a PIO capacity to ensure timely, accurate, and responsible dissemination of information that does not compromise investigations, officer safety, or departmental operations.
Essential Job Functions And Responsibilities
Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. The omission of a function does not preclude management from assigning essential duties not listed herein if such duties relate to the position. In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and may not necessarily convey the qualifications of incumbents within the position.
- Develop, manage, and execute the Alpharetta Police Department’s comprehensive social media and digital communications strategy, emphasizing transparency, trust-building, and community engagement.
- Ensure all social media content aligns with departmental priorities, City communication standards, and the Chief's messaging objectives.
- Serve as a strategic advisor to command staff on the use of digital platforms during routine operations, major initiatives, and critical incidents.
- Draft, review, and distribute press releases, media advisories, official statements, and internal communications in coordination with command staff and City leadership.
- Provide PIO consultation and support, with the ability to assume PIO responsibilities when required, including during critical incidents, emergencies, or high-profile events.
- Coordinate media responses and messaging to ensure accuracy, consistency, and adherence to legal, operational, and ethical standards.
- Maintain awareness of public records, confidentiality requirements, and law enforcement disclosure limitations.
- Design and produce professional, print-ready and digital materials that reflect the values, professionalism, and mission of the Alpharetta Police Department.
- Plan, film, edit, and produce high-quality video content, including public service announcements, recruitment campaigns, community outreach initiatives, and executive messaging.
- Capture and edit photography and videography from department events, incidents, and community programs for official use.
- Oversee brand management to ensure consistent visual identity, tone, and messaging across all platforms.
- Work closely with the City of Alpharetta’s Communications & Engagement Manager to ensure unified messaging, brand consistency, and coordinated public engagement efforts.
- Collaborate with command staff, investigators, supervisors, and city partners to ensure communications support operational goals without interfering with police work.
- Support community relations initiatives and represent the department at public events, meetings, and city functions as needed.
- Monitor social media platforms, media coverage, and community sentiment to identify trends, concerns, and engagement opportunities.
- Use analytics and performance metrics to inform communication strategies and continuous improvement efforts.
- Performs related duties as required or assigned.
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED
- General theories and complex principles and practices of public relations, and public communications, including conduct of media relations relative to public agencies and basic communication techniques.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Understanding of police operations, confidentiality requirements, chain of command, and the sensitivities associated with public safety communications.
- Proven working experience in social media marketing or as a digital media specialist.
- Design/Graphic software proficiency, video capture and streaming technologies, and information technology.
- Pertinent local, state, federal laws, rules, and regulations.
- Advertising and publicity techniques and practices.
- Printing techniques and style guidelines for writing news releases and publications.
- Project management, research, and evaluation methods; and principles and practices of composing and editing informational material.
- Modern office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases.
- Records management principles and practices.
- English usage, grammar, spelling, vocabulary, and punctuation.
- Develop and manage social media accounts and information.
- Gather, organize, evaluate, and analyze data.
- Develop promotional materials.
- Present information clearly, both verbally and in writing to various audiences.
- Develop educational and informational materials (i.e., pamphlets, posters, flyers, e-newsletters, brochures, news releases, etc.).
- Interact tactfully and courteously with the public.
- Work collaboratively with sworn personnel, civilian staff, city leadership, and external partners.
- Effectively oversee comments and feedback from the public and news media.
- Keep accurate records and prepare reports.
- Exercise good judgment in maintaining critical and sensitive information, records, and reports.
- Proven organizational skills, sound judgment, and the ability to manage competing priorities in fast-paced or high-pressure environments.
- Read, understand, and review documents, policies, procedures, and plans for accuracy and relevant information.
- Meet critical deadlines.
- Deal successfully with the public, in person, over the phone, and in electronic communication.
- Operate and use modern office equipment including a computer and various software packages.
- Research, analyze, and evaluate new service delivery methods and techniques.
- Manage multiple projects at one time, skilled in effective time management and resource utilization, and able to adapt quickly to changing situations that may adversely affect previous plans, schedules, and routines.
- Work independently in the absence of specific instructions or supervision by following verbal and/or written instruction effectively.
- Work both autonomously and with various teams and people.
- Define issues, analyze problems, evaluate alternatives, and develop sound, independent conclusions, and recommendations in accordance with laws, regulations, rules, and policies.
- Understand community needs and evaluate activities according to those needs.
- Establish and maintain effective working relationships with those contacted in the course of the work.
Minimum Qualifications
- Bachelor’s degree in communications, Public Relations, Journalism, Marketing, Graphic Design, or a related field; equivalent professional experience may be considered.
- Demonstrated experience in strategic communications, public relations, media production, or digital content management, preferably within a law enforcement, public safety, or government environment.
- Working knowledge of Public Information Officer (PIO) functions, crisis communications, and media relations.
- Advanced proficiency in graphic design, video production, animation, and photo/video editing (Adobe Creative Suite or comparable tools).
- Exceptional writing, editing, and verbal communication skills, with experience producing professional press releases and executive-level messaging.
- Must be willing to work varying hours, including evenings, weekends and/or holidays assigned.
- Possession of a valid Georgia Class C driver’s license.
Physical: Primary functions require sufficient physical ability and mobility to work in an office setting and operate office equipment. Continuous sitting and upward and downward flexion of neck; fine finger dexterity; light to moderate finger pressure to manipulate keyboard, equipment controls, and office equipment; pinch grasp to manipulate writing utensils. Frequent side-to-side turning of neck, walking, standing, bending, stooping, pushing/pulling, and twisting at waist; moderate wrist torque to twist equipment knobs and dials; lifting objects weighing up to 20 lbs. from below waist to above shoulders and transporting distances up to 50 yards. Occasional squatting, kneeling, and reaching above and at shoulder height; moderate grasping to manipulate reference books and manuals; lifting objects weighing 20-35 lbs. from below waist to above shoulders and transporting distances up to 50 feet.
Vision: See in the normal visual range with or without correction; vision sufficient to read computer screens and printed documents and to operate equipment.
Hearing: Hear in the normal audio range with or without correction.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Supplemental Information
This job description does not constitute an employment agreement between the City of Alpharetta and the employee and is subject to modifications as the needs and requirements of the position change.
The City of Alpharetta is an Equal Employment Opportunity (EEO) employer. All applicants receive consideration for employment without regard to race, color, religion, gender (including identity or expression), marital status, sexual orientation, national origin, age, disability, or any other protected classification as defined by applicable law (except as limited by Employee Manual & Benefits Handbook or bona fide occupational qualifications).
In compliance with the Drug-Free Workplace Act of 1988, the City of Alpharetta is committed to providing a safe, quality-oriented, and productive work environment consistent with the standards of the community in which it serves. Alcohol and drug abuse poses a threat to the health and safety of the City’s employees and to the security of the City’s equipment and facilities. For these reasons, the City is committed to the elimination of drug and alcohol use and abuse in the workplace.
Title I of the Americans with Disabilities Act (ADA) protects qualified individuals with disabilities from employment discrimination. Under the ADA, a person has a disability if they have a physical or mental impairment that substantially limits a major life activity. The physical demands described within the job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. In compliance with the ADA, the City of Alpharetta will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
Medical, Dental and Vision
Medical: 2 High Deductible Health Plan (HDHP) options (HRA and HSA) with lower monthly costs. Dental: no deductibles. Coverage includes preventive, basic, major restorative, and child orthodontia. Vision: eye care and eyewear (contacts, lenses and frames). Laser correction procedures. FSA: Medical and dependent care.
Retirement Health
Medical Coverage: retirees (age 55 and 10 yrs. of service) may continue individual coverage up until Medicare eligibility at age 65. Medical Reimbursement: retirees (age 55 and 15 yrs. of service) receive a monthly reimbursement benefit as periodically determined by the Pension Board of Trustees.
Retirement
Defined Contributions 401(a): City contributes 10% of employee's annual base pay. Vested benefit accrued at 20% a year, with full vesting after 5 years of service. Deferred Compensation (457) and Matching Contributions: employees may elect to participate at any time. After 1 year of continuous employment, City matches employee's contributions, up to 5%.
Paid Holidays
10 City Holidays and 1 Personal Holiday upon hire and every Jan. 1st.
Paid Parental Leave
2 weeks paid parental leave for birthmother, spouse and adoptive parents (after 1 year of employment).
Georgia College Savings (529)
Employees can opt to participate in this state-sponsored, tax-advantaged college savings plan.
Tuition Reimbursement
After 1 year of employment, employees may receive tuition reimbursement up to a rate equivalent to 15 credit hours at Georgia State University annually. Reimbursement is based on prior approval, course grades, and annual program funding.
Employee Assistance Program (EAP)
24/7 assistance. 6 confidential counseling sessions per issue for employee and/or family member.
Group Term Life Insurance and AD&D
Employee: 3.5 x annual base pay up to annual maximum. Spouse: $5,000. Child: $2,500. Premiums paid 100% by the City.
Disability Insurance
Short-Term Disability: 66.67% of base pay after 14 days of disability. Long-Term Disability: 60% of base pay after 26 weeks of disability. Premiums paid 100% by the City.
Paid Time Off (PTO)
PTO is provided for rest, recreation, illness and family needs. Hours are accrued bi-weekly.
- 0.0 - 1.0 yrs of service - 12 days annually
- 1.1 - 5.0 yrs of service - 18 days annually
- 5.1 - 10.0 yrs of service - 24 days annually
- 10.1 yrs of service - 27 days annually
Additional Amazing Benefits
- Employer of Choice. Great work atmosphere.
- 100% discount on City Recreation & Arts Programs (https://www.alpharetta.ga.us/government/publications/recreation-parks-activity-guides)
- FREE Wellness Program and Annual Flu Shots
- Direct Deposit
- Employee Recognition and Service Awards
- Bereavement Leave
- PTO Sell Back Days
Benefits are subject to change at any time and based upon funding and approval by City Council. Eligibility, coverage, exclusions and limitations may apply. For specific information please refer to the City's Employee Health Benefits Summary (https://www.alpharetta.ga.us/government/departments/human-resources/resources) , Employee Handbook (https://www.alpharetta.ga.us/government/departments/human-resources/resources.) , or contact Finance Department - Benefits Division.
Employer
City of Alpharetta, GA
Department
Police
Address
2565 Old Milton Pkwy Alpharetta, Georgia, 30009
Phone
6782976000
Website
https://www.alpharetta.ga.us/government/departments/public-safety
Apply
Please verify your email address Verify Email
If you have questions about this posting, please contact support@lensa.com
Salary : $55,560 - $88,890