Performing Arts Sales Manager

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American Dream (https://www.americandream.com/) , developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream (https://www.americandream.com/) is home to leading attractions, including DreamWorks Water Park (https://www.americandream.com/venue/dreamworks-water-park) , Nickelodeon Universe Theme Park (https://www.americandream.com/venue/nickelodeon-universe) , LEGOLAND Discovery Center (https://www.americandream.com/venue/legolanddiscoverycenter) , SEA LIFE Aquarium, (https://www.americandream.com/venue/sealifeaquarium) Big SNOW Ski Hill , Dream Wheel (https://www.americandream.com/venue/dreamwheel) – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro (https://www.americandream.com/venue/the-gameroom) and G.I. Joe Laser Tag (https://bookings.gameroomad.com/package/GI JOE BATTLE STATION) . American Dream (https://www.americandream.com/) ’s immersive luxury shopping and dining experience – The Avenue (https://www.americandream.com/the-avenue) – features Saks Fifth Avenue (https://www.americandream.com/venue/saks-fifth-avenue) , Hermès (https://www.americandream.com/venue/hermes) , Saint Laurent (https://www.americandream.com/venue/saint-laurent) , Dolce & Gabbana (https://www.americandream.com/venue/dolce-gabbana) , Carpaccio (https://www.americandream.com/venue/carpaccio) , a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia (https://www.americandream.com/venue/aritzia) , H&M , PRIMARK (https://www.americandream.com/venue/primark) , Uniqlo (https://www.americandream.com/venue/uniqlo) , Sephora (https://www.americandream.com/venue/sephora) and Zara (https://www.americandream.com/venue/zara) ; as well as the Toys R Us (https://www.americandream.com/venue/toysrus) global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR .

For more information on American Dream (https://www.americandream.com/) , visit www.americandream.com or find us on Instagram @americandream (http://www.instagram.com/americandream) and TikTok @americandream_official (https://www.tiktok.com/@americandream_official) .

Key Objective(s)

The Sales Manager for the Performing Arts Theater at American Dream will be responsible for driving business growth, securing sponsorships, and attracting a diverse range of artists and entertainment acts. This role is pivotal in creating consistent revenue streams and delivering top-notch entertainment experiences to a wide array of guests. The ideal candidate will possess strong sales acumen, industry connections, and a passion for the performing arts.

Primary Responsibilities

• Identify and pursue new business opportunities to maximize theater revenue.
• Develop and maintain relationships with sponsors, partners, and entertainment agencies.
• Achieve annual revenue targets for the Performing Arts Theater through ticket sales, sponsorships, and artist bookings.
• Secure a minimum number of new sponsorship deals per quarter to support theater programming and operations.
• Increase the diversity of artists and performances hosted at the theater, measured by genre, cultural representation, and geographic origin.
• Recruit and book a diverse lineup of artists and performers to appeal to varied audiences.
• Grow audience attendance year-over-year by implementing targeted marketing and outreach strategies
• Collaborate with marketing and event teams to promote shows and increase ticket sales.
• Negotiate contracts and manage budgets for performances and sponsorship deals.
• Maintain or improve event profitability by managing costs and maximizing revenue per event.
• Develop and maintain a pipeline of business opportunities and partnerships that contribute to long-term revenue growth.
• Track and report monthly performance metrics to senior leadership, including sales figures, sponsorship acquisition, and audience engagement.
• Monitor industry trends to stay ahead of market demands and audience preferences.
• Ensure high-quality guest experiences through strategic programming and partnerships.
• Prepare regular sales reports and forecasts for senior management.
• Represent the theater at industry events and networking opportunities.
  
  

Desired Qualifications

• Bachelor’s degree in Business, Marketing, Arts Management, or related field.
• Minimum of 5 years of experience in sales, sponsorship, or entertainment booking.
• Proven track record of generating revenue and securing sponsorships.
• Strong network within the performing arts and entertainment industry.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment.
• Passion for the performing arts and commitment to delivering exceptional guest experience
  
  

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law

Job Details

Job Family AD

Pay Type Salary

Hiring Rate 70,000 USD

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