What are the responsibilities and job description for the Manager, Marketing Technology & Product Strategy position at Lensa?
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Anywhere Real Estate. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.
We are seeking a strategic Manager, Marketing Technology & Product Strategy to own the vision, strategy, and roadmap for our sales and marketing technology stack. This role will focus on connecting marketing automation tools, CRM capabilities, and sales enablement and demand generation platforms to drive measurable growth and operational efficiency. The ideal candidate will combine product management expertise with a deep understanding of marketing workflows, ensuring seamless integration across HubSpot, CRM systems, and other tools that support sales and marketing alignment.
Key Responsibilities
Sales & Marketing Product Strategy & Roadmap (40-50%)
Anywhere Integrated Services' Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).
Anywhere Real Estate Inc. (http://www.anywhere.re/) ? (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate?Better Homes and Gardens® Real Estate (https://www.bhgre.com/) ,?Century 21® (https://www.century21.com/) ,?Coldwell Banker® (https://www.coldwellbanker.com/) ,?Coldwell Banker Commercial® (https://www.cbcworldwide.com/) ,?Corcoran® (https://www.corcoran.com/) ,?ERA® (https://www.era.com/) , and?Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
If you have questions about this posting, please contact support@lensa.com
We are seeking a strategic Manager, Marketing Technology & Product Strategy to own the vision, strategy, and roadmap for our sales and marketing technology stack. This role will focus on connecting marketing automation tools, CRM capabilities, and sales enablement and demand generation platforms to drive measurable growth and operational efficiency. The ideal candidate will combine product management expertise with a deep understanding of marketing workflows, ensuring seamless integration across HubSpot, CRM systems, and other tools that support sales and marketing alignment.
Key Responsibilities
Sales & Marketing Product Strategy & Roadmap (40-50%)
- Define and own the product strategy and roadmap for sales and marketing platforms, ensuring alignment with business goals and revenue objectives.
- Partner with sales and marketing leadership to gather user feedback and translate it into actionable platform enhancements.
- Serve as product owner for CRM and marketing automation tools, driving adoption and maximizing ROI.
- Collaborate with technology teams to prioritize features, integrations, and automation that improve lead quality, conversion, and pipeline velocity.
- Monitor platform performance and utilization, delivering insights and recommendations to leadership.
- Design and implement automated workflows in HubSpot and other marketing tools to support lead nurturing, segmentation, and personalized outreach.
- Ensure seamless integration between CRM and marketing platforms, enabling data-driven campaigns and accurate attribution.
- Build and manage automated sales campaigns (e.g., drip, nurture) that accelerate conversion and support rep outreach.
- Partner with marketing operations to maintain data integrity and compliance across all systems.
- Stay current on best practices for marketing automation, CRM optimization, and sales enablement technologies.
- Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health across platforms.
- Analyze campaign performance and user behavior to identify opportunities for automation and conversion improvement.
- Collaborate with brand, content, and demand generation teams to align messaging and creative with platform capabilities.
- Lead internal communications and training on new features, workflows, and best practices to drive adoption.
- Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365, HubSpot) and marketing automation tools.
- Proven track record in product strategy and roadmap development for sales and marketing technologies.
- Strong understanding of marketing workflows, lead lifecycle management, and sales enablement.
- Analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.
- Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.
- Experience working cross-functionally in a matrixed environment.
- Bachelor's degree preferred but not required.
- Experience in B2B or B2B2C marketing environments.
Anywhere Integrated Services' Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).
Anywhere Real Estate Inc. (http://www.anywhere.re/) ? (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate?Better Homes and Gardens® Real Estate (https://www.bhgre.com/) ,?Century 21® (https://www.century21.com/) ,?Coldwell Banker® (https://www.coldwellbanker.com/) ,?Coldwell Banker Commercial® (https://www.cbcworldwide.com/) ,?Corcoran® (https://www.corcoran.com/) ,?ERA® (https://www.era.com/) , and?Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
If you have questions about this posting, please contact support@lensa.com