What are the responsibilities and job description for the Manager, Global Marketing position at Lensa?
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Position Overview
The Manager, Global Marketing will lead the development and implementation of the 360-marketing and communications strategies behind key company investments, working to drive awareness of Tiffany's longstanding jewelry leadership and consideration of the Maison's iconic collections. They will spearhead global and regional projects in partnership with market leaders. Collaborating cross-functionally with internal and external stakeholders, the Manager is responsible for ensuring operational excellence across key initiatives and delivering against the broader strategic goals of the organization. This role will report into the Director, Global Marketing.
Key Accountabilities
Initiative Development
Job Identification : 62345
Job Category: : Marketing
Assignment Category : Regular Full-time
Remote Positions : No
Professional Experience : Minimum 5 Years
Equal Opportunity Employer
If you have questions about this posting, please contact support@lensa.com
Position Overview
The Manager, Global Marketing will lead the development and implementation of the 360-marketing and communications strategies behind key company investments, working to drive awareness of Tiffany's longstanding jewelry leadership and consideration of the Maison's iconic collections. They will spearhead global and regional projects in partnership with market leaders. Collaborating cross-functionally with internal and external stakeholders, the Manager is responsible for ensuring operational excellence across key initiatives and delivering against the broader strategic goals of the organization. This role will report into the Director, Global Marketing.
Key Accountabilities
Initiative Development
- Lead development of 360 communication strategies, working in partnership with Retail Excellence, Events, CVM, PR, Creative, Clienteling, Media, and Omnichannel counterparts, for both regional and global key initiatives. Operating as the project owner, the Manager will be accountable for the projects' lifecycles from initial insights and strategic brief development through toolkit/asset deployment and performance analysis.
- Serve as the Single Point of Contact (SPOC) for the regional teams and projects, ensuring seamless communication with global, brand cohesion, and adaptations to accommodate local nuance. The Manager will establish themselves as the "go-to" person for senior regional leaders.
- Lead the orchestration of go-to-market marketing approaches for jewelry and lifestyle categories, managing cross-functional communications including (but not limited to) Creative, Creative Operations, Media, PR, Omnichannel, Legal, HR, and Category Merchandising, giving clear direction in planning and implementing strategic direction.
- As a subject matter expert, proactively raise marketing and communications opportunities and considerations to enrich the wider global marketing team and elevate the brand.
- Monitor and optimize cross-channel performance throughout campaigns and initiatives; synthesizing and presenting final learnings and future action plans to senior management.
- Maintain a strong understanding of industry and competitive best practices to inform distinctive, breakthrough brand strategies, further driving awareness and relevance of key initiatives.
- Provide day-to-day guidance and direction to one to two Global Marketing Specialists and a seasonal intern, supporting their project execution and contributing to their professional growth through thoughtful feedback and coaching.
- Present communications plans and comprehensive strategic briefs to senior leaders, including VPs and C-Suite leadership, with confidence and clarity.
- Bachelor's Degree required
- 5-7 years of experience in Global Marketing
- Appreciation and understanding of luxury, retail, culture, style, and design
- Ability to manage cross-functional projects and liaise across teams, with varying levels of management
- Hands-on, "get-it-done", results-driven, positive mentality complemented by ability to be agile, prioritize and multi-task
- Exceptional organizational and critical problem-solving abilities with experience analyzing data and insights
- Strong communication, writing, and presentation skills
- Demonstrates cultural awareness and understanding of regional differences with the flexibility to work with international time zones
- Background in luxury retail
- Foundational knowledge of the jewelry industry
- Managing direct report(s)
Job Identification : 62345
Job Category: : Marketing
Assignment Category : Regular Full-time
Remote Positions : No
Professional Experience : Minimum 5 Years
Equal Opportunity Employer
If you have questions about this posting, please contact support@lensa.com
Salary : $111,350 - $130,000