Manager, Digital and Omnichannel Activation

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Job ID: 10412

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Manager Digital Commerce and Omnichannel Activation position is responsible for developing and executing a consumer centric growth agenda between Newell Brands and its retail partners. Successful candidates will work in collaboration with the Account Management, Sales Planning and Marketing functions Pan-Newell to innovate behind the consumer shopper experience, drive business integration cross functionally and develop sustainable growth strategies.

This individual will leverage first and third-party data as well as financial, brand, and shopper trends to drive shopper engagement while supporting sales in their effort to grow sales, market share and margin in an accretive and sustainable manner for Newell Brands and its customers alike. This individual will foster customer relationships, drive account penetration at multiple levels while facilitating connectivity in other functional areas including Brand, Marketing Operations, Category Development, Retail Media and Sales Planning.

Specific Responsibilities Will Include But Are Not Limited To

• Deliver in partnership with account management sales, consumption and share growth targets across account responsibility, contributing to JBP process where applicable.
• Optimize extended aisle product mix to meet the needs of Newell Brands’ shoppers across its retail partners platforms and fulfillment models.
• Educate business units across account responsibility of retailer readiness and holistic shopper experience needs.
• Own the digital shelf to elevate brand presence and drive consumer engagement.
• Collaborate with sales planning, category development, brand marketing and digital media teams to create compelling account level selling stories and activation plans.
• Drive integration in merchandising and marketing efforts to ensure that Newell’s brands show up in a consistent manner both on-line and off-line.
• Co-develop and execute (with sales partners) product innovation launch, commercial innovation scale merchandising and base business support plans.
• Own the retail media network, customer marketing and site merchandising relationships across account responsibility.
• Partner with external agencies and 3rd party capabilities to bring the shopper experience to life in a relevant and engaging manner, ultimately driving conversion.
• Conduct pre and post event/campaign analysis to ensure financial KPIs are met.
• Socialize outcomes with sales, brand and segment business leaders.
• Foster a culture of continuous learning to stay abreast of market trends and best practices.
• Identify opportunities to proactively Test & Learn behind the Omni customer experience.
  
  

Qualifications

• BS/BA or University degree in Business or similar field, MBA a plus
• Minimum 5-7 years of direct hands-on experience in sales and/or channel marketing with a heavy focus on digital commerce, preferably within the consumer products space and working across multiple brands or segments.
• Familiarity with content syndication, digital shelf and full-funnel media techniques.
• Experience managing trade and/or marketing budgets.
• Understanding of retail media network best practices and reporting.
• Skilled at managing and optimizing paid media campaigns with a focus on top-line sales growth and ROI.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent written and verbal communication skills; must be able to present data in an organized manner and articulate a point of view through compelling storytelling.
• Ability to balance strategic development while owning hands-on execution across account responsibility.
• Comfortable with operating independently given direction as well as bringing solutions to issues raised.
• Willingness to travel 20% or more if necessary.
  
  

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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