What are the responsibilities and job description for the Manager, Brand Marketing - US Based Remote position at Lensa?
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About You
You’re a strategic marketer with a creative edge and a passion for bringing brand stories to life. Your peers might describe you as: deadline-driven, detail-oriented, collaborative, and someone who can juggle multiple projects with ease. You’re comfortable working across teams and with external partners, and you know how to turn ideas into action. You embrace new technologies, especially AI tools—and are always looking for ways to improve efficiency and impact. You understand the importance of brand consistency and love crafting campaigns that resonate.
Does this sound like a good fit? Here are some of the cool things you'll do:
Support the execution of the brand’s overall marketing strategy and initiatives
Manage creative needs in partnership with internal teams and external creative agencies
Lead content development including blog articles, consumer newsletters, advertisements, and campaign assets Oversee the brand’s luxury marketing program, ensuring alignment with brand standards and goals
Serve as a key liaison with our strategic partner, People Inc., to maximize partnership opportunities
Collaborate closely with the Brand Social Specialist and Field Marketing Director to ensure cohesive messaging and execution
Comfortable creating marketing assets using tools like Photoshop, Canva, and Adobe Creative Suite
Embrace and implement AI tools and platforms to drive marketing efficiency and innovation
Ensure all marketing efforts align with brand standards and contribute to campaign success
Manage vendor relationships for print, digital, content and other products
Handle contract management and invoicing for marketing-related vendors and initiatives
Your Background Includes
Proven experience in brand marketing, campaign development, and creative execution
Strong organizational skills with the ability to manage multiple projects and deadlines
Experience working with creative tools such as Adobe Creative Suite, Photoshop, Canva; video editing skills a plus
Familiarity with AI platforms and tools for marketing applications
Excellent communication and collaboration skills
Ability to work independently in a remote environment while staying connected to cross-functional teams
Knowledge of brand standards and how to apply them across marketing channels
Qualifications
Bachelor’s Degree in Marketing, Communications, or a related field
5–7 years of experience in brand marketing or a related discipline
Portfolio or examples of past marketing campaigns and creative work preferred
Better Homes and Gardens Real Estate LLC (https://www.bhgre.com/) is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
If you have questions about this posting, please contact support@lensa.com
About You
You’re a strategic marketer with a creative edge and a passion for bringing brand stories to life. Your peers might describe you as: deadline-driven, detail-oriented, collaborative, and someone who can juggle multiple projects with ease. You’re comfortable working across teams and with external partners, and you know how to turn ideas into action. You embrace new technologies, especially AI tools—and are always looking for ways to improve efficiency and impact. You understand the importance of brand consistency and love crafting campaigns that resonate.
Does this sound like a good fit? Here are some of the cool things you'll do:
Support the execution of the brand’s overall marketing strategy and initiatives
Manage creative needs in partnership with internal teams and external creative agencies
Lead content development including blog articles, consumer newsletters, advertisements, and campaign assets Oversee the brand’s luxury marketing program, ensuring alignment with brand standards and goals
Serve as a key liaison with our strategic partner, People Inc., to maximize partnership opportunities
Collaborate closely with the Brand Social Specialist and Field Marketing Director to ensure cohesive messaging and execution
Comfortable creating marketing assets using tools like Photoshop, Canva, and Adobe Creative Suite
Embrace and implement AI tools and platforms to drive marketing efficiency and innovation
Ensure all marketing efforts align with brand standards and contribute to campaign success
Manage vendor relationships for print, digital, content and other products
Handle contract management and invoicing for marketing-related vendors and initiatives
Your Background Includes
Proven experience in brand marketing, campaign development, and creative execution
Strong organizational skills with the ability to manage multiple projects and deadlines
Experience working with creative tools such as Adobe Creative Suite, Photoshop, Canva; video editing skills a plus
Familiarity with AI platforms and tools for marketing applications
Excellent communication and collaboration skills
Ability to work independently in a remote environment while staying connected to cross-functional teams
Knowledge of brand standards and how to apply them across marketing channels
Qualifications
Bachelor’s Degree in Marketing, Communications, or a related field
5–7 years of experience in brand marketing or a related discipline
Portfolio or examples of past marketing campaigns and creative work preferred
Better Homes and Gardens Real Estate LLC (https://www.bhgre.com/) is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
If you have questions about this posting, please contact support@lensa.com
