What are the responsibilities and job description for the Global Content Manager position at Lensa?
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INTRODUCTION And WHAT YOU WILL DO (Job Responsibilities)
This role is hybrid to Raleigh, NC (27607)
The Global Content Manager will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals in the mobility, technology, and infrastructure space. This role requires a deep understanding of industry trends, audience needs, and effective storytelling to create engaging and informative content that drives brand awareness, customer engagement, and thought leadership.
Key Responsibilities
Content Strategy Development:
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
Who Is Vontier
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at www.vontier.com .
At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
Together, let's enable the way the world moves!
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
If you have questions about this posting, please contact support@lensa.com
INTRODUCTION And WHAT YOU WILL DO (Job Responsibilities)
This role is hybrid to Raleigh, NC (27607)
The Global Content Manager will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals in the mobility, technology, and infrastructure space. This role requires a deep understanding of industry trends, audience needs, and effective storytelling to create engaging and informative content that drives brand awareness, customer engagement, and thought leadership.
Key Responsibilities
Content Strategy Development:
- Strategic Planning: Develop and implement a robust content strategy focusing our strategic narrative to help Vontier 'own' a position within the mobility sector.
- Audience Insights: Conduct thorough research to understand target audience segments and their content preferences to tailor messaging effectively.
- Content Production: Own the creation of high-quality content across various formats, including articles, whitepapers, case studies, videos, and social media posts, ensuring alignment with brand tone of voice and guidelines.
- Editorial Calendar: Maintain and manage an editorial calendar that schedules content production and publication to ensure timely delivery and relevance.
- Team Development: Work with the Senior Director - Global Brand Marketing to build a skilled team of internal content creators and freelancer copywriters to support the Vontier Lines of Business to deliver first class thought leadership.
- Cross-Functional Collaboration: Work closely with marketing, product, and sales teams within the Vontier Lines of Business to align content initiatives, brand campaigns, and customer engagement strategies.
- Analytics and Reporting: Establish key performance indicators (KPIs) to measure content effectiveness and engagement, using analytics tools to track performance and make data-driven decisions.
- Continuous Improvement: Regularly review and optimize content based on performance metrics and audience feedback to enhance reach and impact.
- Thought Leadership: Position Vontier and our Lines of Business as a thought leaders in the mobility, technology, and infrastructure space by producing insightful content that addresses industry challenges and innovations.
- Networking: Engage with industry influencers, participate in relevant events, and collaborate on content that elevates brand visibility and credibility.
- Quality Assurance: Ensure all content adheres to legal, regulatory, and ethical standards relevant to the mobility, technology, or infrastructure sectors.
- Best Practices: Stay updated on industry best practices and emerging trends in content marketing and digital engagement to continuously enhance the content strategy.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5 years of experience in content management, preferably within the mobility, technology, or infrastructure sectors.
- Strong understanding of SEO, content marketing principles, and analytics tools.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Proven leadership abilities and experience managing a creative team.
- Exceptional communication and interpersonal skills.
- Strategic thinking and the ability to adapt to changing industry landscapes.
- Proficiency in content management systems (CMS) and social media platforms.
- Strong analytical skills with experience in data-driven content optimization.
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
Who Is Vontier
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at www.vontier.com .
At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
Together, let's enable the way the world moves!
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
If you have questions about this posting, please contact support@lensa.com
