Director, Programmatic

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Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

What You’ll Do:

The Director oversees the development and execution of programmatic campaigns across channels. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing programmatic education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Responsibilities

• Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
• Lead the development of clear individual responsibilities/ structured training plans/ team competence/ benchmark setting of your team
• Own programmatic strategy and campaign performance
• Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
• Solid knowledge of programmatic landscape – system setups on both DSP & DMP
• Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
• Reviews MMM results, provide additional context to results relative to programmatic activity, application of takeaways against future investments
• Evaluate and select strategic solutions on behalf of select clients
• Leads media negotiations with DSP & DMP partners; consulting with clients and internal collaborators
  
  

Qualifications

• 7 years of experience in programmatic media with increasing levels of responsibility
• 4 years of team management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and implement campaigns to align with clients strategic goals and benchmarks
• Excellent written and verbal expression abilities (PPT, visual storytelling necessary) allow the individual to explain how programmatic plans were developed. They also explain what the plans entail and how they were delivered.
• Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively harness those levers
• Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
• Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Vast understanding of the programmatic landscape
• Proficiency in Microsoft Office Suite
  
  

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $119,510.00 - $171,675.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/3/26.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

If you have questions about this posting, please contact support@lensa.com