Director, Customer Relationship Management

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We are seeking a strategic and data-driven leader to join our team as Director, Customer Relationship Management (CRM). This role will be instrumental in shaping Tennis Channel’s CRM strategy, serving as a key driver of audience engagement, retention, and growth across our expanding digital ecosystem. You will lead the development and execution of lifecycle marketing initiatives across email, push notifications, and future loyalty programs, with a focus on driving streaming hours, subscriptions, and customer lifetime value across our Direct-to-Consumer platforms.

This is a high-impact role that blends customer insights, data analytics, and operational excellence. The ideal candidate is a CRM expert with hands-on experience using Braze, capable of building scalable, personalized customer journeys that deepen engagement and reduce churn.

This role is based in our Santa Monica, CA office.

Key Responsibilities

• Lead CRM strategy and execution across email, push notifications, lifecycle campaigns, and loyalty initiatives in partnership with Product and Direct to Consumer (DTC) teams.
• Own the ESP function, leveraging Braze to build, deploy, and optimize multi-channel customer journeys.
• Develop and implement segmentation strategies, cohort tracking, and behavioral triggers to maximize engagement and retention.
• Define and monitor KPIs, conduct A/B testing, and lead experimentation to continuously improve campaign performance.
• Partner with analytics and data teams to extract actionable insights and inform CRM strategy.
• Align CRM initiatives with broader business priorities including product launches, seasonal tentpoles, and evergreen programming.
• Manage content calendars, creative briefs, and campaign workflows to ensure timely and effective execution.
• Lead a team responsible for the full lifecycle function, fostering collaboration and continuous improvement.
  
  

Qualifications

• 8 years of experience in CRM, lifecycle marketing, or customer engagement roles, preferably within media, entertainment, or subscription-based services
• Deep expertise in Braze, including Canvas workflows, Liquid templating, and audience segmentation
• Strong analytical skills with experience in tools such as Tableau, Power BI, Looker
• Proven ability to translate data into actionable strategies that drive measurable business outcomes
• Excellent communication and leadership skills, with a track record of managing cross-functional teams and initiatives
• Tennis industry experience or fandom a strong plus!
  
  

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About PickleballTV

Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000 hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at  www.sbgi.net .

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $110,000 to $135,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

#tennis

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