What are the responsibilities and job description for the Digital Marketing Coordinator - Midland MI position at Lensa?
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About Diversified
Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world’s most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.
What To Expect
At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.
As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.
IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED.
How You’ll Contribute
"The Digital Marketing Coordinator will play a key role in translating business needs into timely, effective marketing execution — helping bring the voice of the customer to life across our brands and markets.
This role is ideal for someone who thrives in marketing production and operations within a B2B2C environment. You’ll work closely with internal clients, shared services, and external partners to deliver high-impact communications that support both business growth and customer needs.
We’re looking for someone who can become a subject matter expert in client ecommerce capabilities and marketing operations, with a strong understanding of our diverse portfolio and the markets we serve, including Beauty & Personal Care, Building & Infrastructure, Consumer Electronics, and Mobility & Transportation.
You’ll help enable go-to-market execution through advanced personalization, segmentation, automation, and operational excellence — delivering targeted, timely, and customer-centric communications that support our strategic goals.
This role is based on-site in Midland, MI."
What You’ll Do
"Strategic Liaison & Project Management
Required Skills/Qualifications:
Along with competitive compensation, you will be eligible for the following benefits:
Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.
If you require a reasonable accommodation to participate in the application or interview process due to a disability, please contact careers@onediversified.com so we can assist you.
Our compensation ranges reflect the cost of labor across several US geographic markets. The pay details below range from our lowest geographic market up to our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills and experience depending on the position offered, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
Job Details
Job Family Marketing
Job Function Brand/Product Management
Pay Type Hourly
Hiring Min Rate 20 USD
Hiring Max Rate 30 USD
If you have questions about this posting, please contact support@lensa.com
About Diversified
Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world’s most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.
What To Expect
At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.
As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.
IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED.
How You’ll Contribute
"The Digital Marketing Coordinator will play a key role in translating business needs into timely, effective marketing execution — helping bring the voice of the customer to life across our brands and markets.
This role is ideal for someone who thrives in marketing production and operations within a B2B2C environment. You’ll work closely with internal clients, shared services, and external partners to deliver high-impact communications that support both business growth and customer needs.
We’re looking for someone who can become a subject matter expert in client ecommerce capabilities and marketing operations, with a strong understanding of our diverse portfolio and the markets we serve, including Beauty & Personal Care, Building & Infrastructure, Consumer Electronics, and Mobility & Transportation.
You’ll help enable go-to-market execution through advanced personalization, segmentation, automation, and operational excellence — delivering targeted, timely, and customer-centric communications that support our strategic goals.
This role is based on-site in Midland, MI."
What You’ll Do
"Strategic Liaison & Project Management
- Serve as the primary connection between business teams (clients) and marcom production stakeholders.
- Help in executing strategic marketing plans into actionable communication tactics.
- Manage multiple projects simultaneously, ensuring timelines, deliverables, and quality standards are met.
- Support end-to-end omnichannel campaign setup; including tracking, and end-to-end reporting.
- Upload leads to CRM and ensure proper data flow for campaign performance.
- Provide digital support for tradeshows and events, including pre- and post-event communications.
- Coordinate and support a wide range of communication tactics:
- Email marketing campaigns (Eloqua)
- .com content enhancements and staging documentation
- Customer-facing collateral (digital and print)
- Internal communications
- Technical and marketing copywriting across all mediums
- Social media coordination and content development
- Assist with tradeshow logistics and coordination.
- Manage administrative tasks such as printing, asset tracking, and physical material handling.
- Advise internal clients on production timelines, turnaround expectations, and best practices
- Educate teams on timelines, requirements, and workflows.
- Collaborate with creative teams to ensure brand alignment and visual consistency.
- Partner with global translation teams to support multilingual content.
- Track time and project status for reporting and invoicing.
- Identify process improvement opportunities and support governance efforts to streamline execution."
Required Skills/Qualifications:
- Deep understanding of strategic communications and ability to translate business strategy into communications strategy and the respective promotional tactics
- Strong execution of key tactical components of a larger strategy with expertise in tradeshow and event organization
- Strong project management and organizational skills; ability to prioritize and escalate among conflicting and large volume of demands; ability to perform well under pressure and within budget
- A bachelor’s degree in communications, public relations, journalism, marketing or related fields
- Min 5 years of relevant experience in Marketing Communications
- Advanced communications and message delivery skills, based on clear understanding of target audience(s)
- Initiative and ability to work and make decisions autonomously
- Excellent interpersonal and networking skills
- Be familiar with digital communications programs and a large variety of different content marketing tools
- Ability to positively contribute to a team-building and collaborative work environment
- Key behaviors include initiative, resourcefulness, problem-solving, abundance and ownership mentality, collaboration, bias for action rooted in strategy
Along with competitive compensation, you will be eligible for the following benefits:
- Multiple medical plan options to suit your family’s needs
- Dental (including orthodontic coverage) and vision plans
- Company paid Basic Life, AD&D, Short-Term and Long-Term Disability Insurance, and Employee Assistance Plan (EAP)
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401k with Employer Match
- Paid Time Off and Paid Holidays
- Voluntary Benefits: Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Term and Dependent Life and AD&D, and Legal Services
- Commuter Benefits
- And much more
Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.
If you require a reasonable accommodation to participate in the application or interview process due to a disability, please contact careers@onediversified.com so we can assist you.
Our compensation ranges reflect the cost of labor across several US geographic markets. The pay details below range from our lowest geographic market up to our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills and experience depending on the position offered, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
Job Details
Job Family Marketing
Job Function Brand/Product Management
Pay Type Hourly
Hiring Min Rate 20 USD
Hiring Max Rate 30 USD
If you have questions about this posting, please contact support@lensa.com