Digital Account Executive

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WPHL-TV has an exciting new opportunity for a Digital Account Executive!

WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital Account Executive in the #5 DMA in the country. You will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized advertising solutions. Our cross-screen marketing approach includes digital platforms Weather.com, CTV/OTT, video, search, social, digital display as well as broadcast television including The CW, NASCAR, ACC Basketball/Football, Inside the NFL, WWE:NXT and much more. Account Executives have a flexible work environment at WPHL.

Responsibilities Include But Are Not Limited To

• Ensuring all individual budget goals are met by using WPHL/Nexstar Advertising products to prospect, develop, maintain and grow your account/revenue base
• Prospecting and generating new digital business
• Cultivating new relationships and strengthening current relationships with local direct clients
• Identifying the needs and expectations of clients
• Preparing and presenting customized solution-based sales presentations to meet client needs and KPIs
• Consulting with sales management and other departments on opportunities and specific needs of clients
• Executing sold campaigns ensuring campaigns deliver as promised
• Merchandising and reporting back to clients on campaign success and KPI delivery
• RFP and pricing and planning process, to provide sellable digital media proposals to agencies and direct advertisers
• Manage live campaigns by monitoring pacing and delivery
  
  

Requirements & Skills

• Bachelor’s degree with at least 2 years selling experience, preferably in Digital and/or television
• Knowledge of digital advertising products and effective use for meeting client’s business needs. Products include Display, Pre-roll, CTV/OTT, email, social and SEM/SEO.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills with the ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Microsoft Suite required
  
  

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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