Associate Director, Program Management

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Publicis Groupe. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

We are seeking an Associate Director, Program Management to join our team!

This role will be responsible for end-to-end project and campaign management of CRM and email marketing initiatives that improve our clients’ relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content.

The Associate Director, Program Management position leads small to medium size engagements with growing complexity for a client, or portfolio of projects across multiple clients. You will be deeply involved in both strategic planning and day-to-day execution, coordinating across teams and stakeholders to ensure that CRM and email campaigns are delivered flawlessly while optimizing for performance and business impact and actively contributing to campaign development, QA, testing, and performance optimization.

Responsibilities

• End-to-end project management of CRM and email marketing initiatives, including requirements gathering, cross-team prioritization, timeline management, and ensuring on-time, in-scope delivery.
• Coordinate requirements across teams to ensure a clear campaign vision for teams to execute on
• Lead the strategic and creative development, QA, testing, and deployment of email campaigns including driving segmentation, targeting, personalization, and journey orchestration to drive engagement and conversion
• Conduct A/B and multivariate testing, analyze results, and implement optimization strategies
• Monitor campaign performance metrics (open rates, CTR, conversions, deliverability) and deliver actionable insights
• Troubleshoot issues, implement solutions, and continuously improve campaign quality and effectiveness
• Collaborate closely with creative, analytics, and tech teams to translate marketing goals into compelling email experiences
  
  

Qualifications

• Project management experience including in a digital or marketing agency
• Demonstrated experience working with marketing, product, data & analytics teams, along with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
• Demonstrated experience in end-to-end management of medium-sized, complex CRM and digital programs for a client or multiple clients.
• Demonstrated expertise in email development methodologies and best practices
• Experience with a distributed delivery model, leading diverse teams, and collaborating in a multi-cultural environment for end-to-end engagements
• Effective systems thinking skills and ability to identify interconnectivity across multiple streams of work
• Demonstrated experience navigating a large organization, showcasing the ability to influence with storytelling and data
• Effective leadership, analytical skills, and negotiation skills
• Effective conflict resolution skills
  
  

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,580 - $166,430 (annually). This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be (11/30/2025).

If you have questions about this posting, please contact support@lensa.com