Assistant Media Planner

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Overall Objective

The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Assist in the monitoring and preparation of periodic media campaign reviews
  
  

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or closely related field
• Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency
• Must be able to work full-time onsite in our Fort Lauderdale, FL office
• The ability to analyze data and draw actionable insights is crucial for understanding campaign performance
• MS Office: Excel, Word and PowerPoint with effective writing skills
• Strong verbal and written communication is needed to collaborate with team members and clients
• Knowledge of Media is highly preferred; Digital, Traditional, and Social
• Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately
• Presentation skills and experience are highly desirable
  
  

Required SkillsRequired Experience

If you have questions about this posting, please contact support@lensa.com