What are the responsibilities and job description for the Marketing and Social Media Coordinator position at Lenoir Community College?
General Function
The Marketing and Social Media Coordinator plans and implements marketing initiatives to promote College programs, services, events, and student success. This position coordinates marketing campaigns, manages social media, develops digital content, and collaborates with college departments to strengthen brand awareness and community engagement.
Qualifications
- Bachelor's degree from an institution accredited by a federally recognized institutional accreditor preferred; associate degree from an institution accredited by a federally recognized institutional accreditor with a minimum of two years of professional experience in social media, marketing, communications, or a related field will be considered
- Experience managing social media accounts and creating content required
- Working knowledge of graphic design software and tools required
- Experience in marketing, communications, public relations, or a related field preferred
- Strong organizational skills and attention to detail
- Ability to work independently and collaboratively as part of a team
- Ability to manage multiple projects, prioritize tasks, and meet deadlines
- Excellent written and verbal communication skills
- Must have or be able to obtain a valid driver's license
- Typical office environment
- Frequently sitting at a desk or workstation using a telephone, computer, keyboard, and mouse; frequent standing and walking
- Evening and/or weekend hours may be assigned as necessary
- Periodic lifting of 50 pounds or more
Essential Functions and Responsibilities
The duties of the Marketing and Social Media Coordinator include, but are not limited to:
- Assist with planning, developing, and executing marketing campaigns and promotional materials for college programs, services, enrollment, and events
- Write and edit press releases, news articles, student success stories, social media captions, and other promotional content
- Collaborate with program chairs, faculty, staff, and departments to identify marketing needs and promote College initiatives
- Develop and maintain marketing and social media content calendars, including scheduling, approval, and publication of content
- Manage the College’s social media platforms and maintain consistent messaging, branding, and audience engagement
- Monitor social media and respond to questions and requests in a timely manner, including evenings and weekends as needed
- Analyze social media reach, engagement, audience growth, and campaign performance to inform marketing strategies
- Coordinate marketing projects and collaborate with internal teams and external creative partners from concept through publication
- Create and coordinate photography, short-form videos, student testimonials, and other multimedia content for digital platforms
- Assist with providing marketing and photography coverage of college events, athletics, student activities, and community partnerships
- Apply digital accessibility best practices, including alternative text, video captions, and accessible content
- Assist with coordinating Spanish-language communications as needed
- Other duties and responsibilities as assigned by the Executive Director of Marketing and Communications
Notice of Nondiscrimination
Lenoir Community College is an Equal Opportunity Employer. The College complies with existing federal, state, and local laws and regulations regarding nondiscrimination. The College prohibits discrimination against and/or exclusion from participation in any benefits or activities by any person, either on the staff and faculty or in the student body, on the grounds of race, color, creed, religion, national origin, sex, age, political affiliation, or disability.
Salary : $45,000 - $52,000