Senior Marketing Specialist

Company Overview

Allied Air Enterprisesis a division of Lennox International.  We bring together the collective strengths of seven comfort brands – Armstrong Air, AirEase, Concord, Ducane, Allied, Allied Commercial and Magic-Pak to give distributors and dealers the ultimate source for heating and cooling solutions.  From compact residential applications to large commercial projects, Allied Aire Enterprises redefines ease-of-business through breadth of product, resources and competencies unparalleled in the market. 

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

As a Senior Marketing Specialist, you will support Allied Air’s residential brand portfolio, ensuring brand consistency and strategic execution across all marketing initiatives. You will play a key role in developing brand messaging, creating content, executing campaigns, collaborating with agencies, and providing administrative support to drive awareness, engagement, and sales growth.

Brand Stewardship & Strategy

• Assist in maintaining consistency in messaging, design, and positioning across all channels while distinguishing between our Flagship and Value brands.
• Develop and maintain brand guidelines to ensure adherence across internal and external stakeholders.
• Work cross-functionally with sales, product marketing management, and leadership to align marketing initiatives with business objectives.

Content Development & Execution

• Create high-impact marketing materials, including brochures, sales sheets, presentations, videos, web content, and digital assets.
• Develop marketing campaigns tailored to distributors, dealers, and consumers, leveraging insights from market research and cross-functional groups (i.e., sales, product marketing managers, etc.) feedback to improve in-market execution and brand presence.
• Ensure that counter sales teams have the necessary materials and messaging to effectively engage dealers.
• Write compelling copy for print, digital, and social media channels, ensuring messaging is engaging and aligned with brand positioning.
• Develop and manage materials and toolkits that educate and empower dealers and distributors.

Campaign, Agency, & Digital Marketing Execution

• Support digital marketing efforts, including email campaigns, website content, and paid media initiatives.
• Work closely with creative, advertising, and public relations agencies to develop brand-aligned campaigns, messaging, and content strategies.
• Oversee the execution of marketing campaigns across various channels, ensuring alignment with brand objectives and business goals.
• Manage relationships with external agencies to ensure timely and effective execution of marketing projects.

Administrative Support & Project Coordination

• Manage marketing project timelines to ensure deliverables are met on schedule.
• Coordinate meetings, presentations, and communications with internal teams and external agencies.
• Assist with budget tracking, invoicing, and vendor management related to marketing activities.
• Maintain organized documentation of marketing assets, brand guidelines, and project materials.

Leadership & Collaboration

• Lead projects with cross-functional teams to ensure seamless execution of marketing initiatives.
• Work closely with product marketing management, sales, and external partners to drive brand growth.

Qualifications

Education & Experience:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5 years of marketing experience, preferably within durable goods manufacturing

Skills & Competencies:

• Experience in brand management, content creation, sales support, marketing, and agency collaboration.
• Excellent writing, editing, and communication skills with the ability to craft compelling messaging.
• Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment.
• Highly collaborative with the ability to work cross-functionally and influence stakeholders.
• Proficiency in Microsoft Office, Adobe Creative Suite, and marketing automation platforms.

This role is based in the office Monday through Thursday, with the option to work remotely on Fridays.

WHAT WE OFFER: 

Compensation:

This is a salaried exempt role. The salary range for this role and market is between $82,000 -102,000 annually.  Factors that may affect the starting salary include geography/market and the individual’s tenure, performance, skills, education, experience, and other qualifications of the successful candidate.

Employees in this role are also eligible for annual bonus in accordance with the terms of the Company’s applicable plan.  Employees in this role are not eligible for overtime.

Benefits:

Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.

Our Culture:At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization.  They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!

Disclaimers:

The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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Salary : $82,000 - $102,000