Marketing Manager

Marketing Manager

Lendzi - Austin, TX (On-Site)

About Lendzi

Lendzi connects small businesses with more than 60 lending institutions and has facilitated over $500 million in funding for entrepreneurs across the United States. We combine a high-performance sales culture with a modern, AI-forward technology stack to deliver fast, transparent funding to business owners who need real capital. We are scaling aggressively and building the marketing engine that will carry the next chapter.

Role Overview

We are hiring a Marketing Manager to own and operate Lendzi's full lead-to-funded-loan engine across paid media, owned channels, and partner lead flow. This is a hands-on, execution-heavy role. You will run paid acquisition across Meta Ads and Google Ads, operate our full CRM and outbound stack (Zoho CRM, SalesNexus, Sendblue, Five9, Zoho Campaigns, Zoho Analytics), and build the AI layer we are layering on top of it with Claude at the center. Success is measured in qualified leads, contact rates, conversion rates, cost per funded loan, and total funded volume, not in campaigns launched or decks delivered.

This role is a fit for a builder-operator who treats marketing as a revenue function, not a branding exercise. Prior experience in fintech, lending, or regulated financial services is strongly preferred.

Location and Reporting

Austin, TX (on-site). Reports to the CEO, with close partnership with the Director of Technology on marketing systems, data, tracking infrastructure, and AI workflows.

Key Responsibilities

Paid Media and Digital Advertising

- Own performance across Meta Ads (Facebook and Instagram) and Google Ads (Search, Performance Max, YouTube), plus incremental channels as we test them (TikTok, LinkedIn, programmatic, native).

- Manage the full paid media budget across campaigns, audiences, and creative, with weekly pacing reviews tied to cost per lead, cost per funded loan, and return on ad spend (ROAS).

- Build and iterate on high-converting landing pages and funnel flows for paid traffic, in partnership with the design and the technology team.

- Direct or produce ad creative across static, video, and direct-response copy, with a structured testing cadence and a documented winner-loser log.

- Run retargeting, lookalike, and exclusion audiences built from CRM segments (Zoho) and funded loan outcomes, and feed conversion signals back into Meta and Google for optimization.

- Partner with the technology team on tracking infrastructure: pixel implementation, UTM strategy, GA4, Google Ads conversion tracking, Meta Conversions API, and server-side tagging where required.

Lead Generation and Funnel Ownership

- Own inbound and outbound lead generation across paid media, email, SMS, outbound dialer, organic, and partner channels.

- Drive qualified lead volume and optimize the full funnel from ad click or inquiry all the way to funded loan.

- Partner with Sales on speed-to-contact, qualification criteria, and conversion improvements.

- Improve contact rate, conversion rate by funnel stage, cost per lead, cost per funded loan (CPFL), and ROAS as the primary KPIs.

Marketing Technology and Automation

- Operate the full marketing stack end-to-end: Zoho CRM as the system of record, SalesNexus for email campaigns, Sendblue for SMS, Five9 for outbound dialing, Zoho Campaigns for transactional and nurture email, and Zoho Analytics for reporting.

- Design and maintain lead routing, tagging, scoring, deduplication, and nurture logic in Zoho.

- Manage SMS line provisioning and throughput across Sendblue's multi-line, multi-area-code setup with per-line daily caps.

- Coordinate with the technology team on partner lead ingestion via Lendzi's platform, including lead source attribution, partner revenue share, exclusivity rules, and lead monetization (merchant services, home equity, and other product partnerships).

- Own the health of the marketing database: stale lead purge, dedup window tuning, unsubscribe hygiene, workflow email quota management, and list quality.

AI-Driven Marketing

- Build and refine AI workflows on top of the stack, with Claude as the primary model.

- Use AI for lead scoring, segmentation, ad copy and creative variant generation, audience insight summaries, message personalization, send-time optimization, reply triage, voicemail drop selection, and landing page content testing.

- Prototype quickly, measure against a control, and roll out what wins. We care about lift, not novelty.

Campaign Execution and Content

- Build and ship paid media campaigns, email, SMS, and outbound call campaigns segmented by business type, time in business, funding intent, and lead source.

- Write or oversee the copy that actually goes to market, including ad copy, landing pages, email, SMS, and dialer scripts. You are responsible for the voice that reaches the business owner.

- Align ad creative, subject lines, offers, CTAs, and dialer call scripts with Sales before launch.

- Maintain brand consistency from ad impression to landing page to SMS to dialer script to funding hand-off.

Analytics, Reporting, and Optimization

- Build dashboards in Zoho Analytics and platform-native reporting (Meta Ads Manager, Google Ads, GA4) tied directly to revenue: lead volume, contact rate, conversion rate by stage, cost per lead, cost per funded loan, customer acquisition cost (CAC), return on ad spend (ROAS), and ROI by channel, campaign, audience, and lead source.

- Run structured A/B tests across ad creative, landing pages, email, and SMS. Document what works and kill what does not.

- Report weekly to leadership on pipeline health, paid media performance, and marketing-driven revenue.

Compliance and Risk

- Operate within TCPA, FCC, state-level Do Not Call, and CAN-SPAM requirements across all outbound channels.

- Ensure paid media compliance with Meta and Google financial services ad policies, including required disclosures, landing page requirements, and prohibited claims in lending advertising.

- Partner with the technology team on SOC 2 obligations that touch marketing systems: data access, retention, third-party connectors, and quarterly access reviews.

- Enforce clean opt-out handling, DNC list hygiene, and documented suppression processes.

Required Qualifications

- 5 years of performance-driven marketing with direct ownership of revenue KPIs and paid media budget.

- Hands-on experience running Meta Ads and Google Ads at scale, including campaign structure, audience strategy, creative testing, conversion tracking, and budget pacing.

- Hands-on experience running a modern sales and marketing stack, including CRM, outbound SMS, email automation, and dialer platforms.

- Proven record of turning cold and warm leads into closed revenue in a high-volume, regulated environment.

- Demonstrable use of AI tools in production marketing workflows, not just experimentation.

- Strong analytical fluency, comfort with funnel math, and a bias for instrumentation.

- Experience with compliance-sensitive outbound marketing (TCPA, DNC, CAN-SPAM) and with financial services ad policy on Meta and Google.

Preferred Qualifications

- Prior experience in small business lending, alternative lending, or fintech.

- Hands-on experience with Zoho CRM, SalesNexus, Sendblue (or comparable SMS platforms), and Five9 (or comparable contact center platforms).

- Experience managing partner or affiliate lead acquisition and monetization (lead resale, partner revenue share, API-based lead exchange).

- Proficiency with GA4, Meta Conversions API, Google Tag Manager, and server-side tracking setups.

- Prompt engineering experience with Claude, GPT, or equivalent frontier models.

- Experience scaling marketing infrastructure through a growth phase.

- SQL or equivalent ability to query the data warehouse directly.

What We Are Looking For

- A builder and operator. You launch, measure, and iterate. You do not wait for a plan.

- Systems thinker. You see the lead lifecycle as a connected stack, not a pile of tools.

- Revenue mindset. You measure yourself by funded deals, not by vanity metrics.

- Sharp and calm under volume. Our pipeline is large and always on.

- Executive presence. You can brief the CEO with two numbers and a recommendation.

What Success Looks Like

- 90 days: You know the stack cold, have taken ownership of paid media accounts, have shipped at least one AI-driven improvement to a live workflow, and have baselined funnel and paid media KPIs.

- 6 months: Measurable lift on contact rate, conversion rate, and ROAS. Database hygiene issues are resolved. Paid media creative testing cadence is live. Channel-level ROI is reported weekly.

- 12 months: Funded loan volume is growing faster than lead volume. Paid media is a predictable, efficient acquisition channel. Marketing is the most efficient revenue channel in the business.