What are the responsibilities and job description for the Sr Director, Growth Marketing position at LendingClub Bank?
Job Details
Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About the Role
We're looking for a strategic, data-driven, and innovative Sr Director of Growth Marketing to lead our paid acquisition efforts across digital and offline channels. This leader will own the strategy, execution, and optimization of our paid media programs to drive efficient customer acquisition, remarketing, and cross-sell programs that drive revenue growth.
You'll lead a high-performing team of channel experts and collaborate cross-functionally with analytics, finance, creative, and product marketing to scale LendingClub's member base while maximizing ROI. You'll work closely with Product, Data, Brand, and Marketing teams to drive cross-functional alignment and impact.
What You'll Do
About You
Work Location
San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements
Primarily PT
While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to LendingClub offices and/or other locations, as needed.
Compensation
The target base salary range for this position is 211,000-245,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-HB1
LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About the Role
We're looking for a strategic, data-driven, and innovative Sr Director of Growth Marketing to lead our paid acquisition efforts across digital and offline channels. This leader will own the strategy, execution, and optimization of our paid media programs to drive efficient customer acquisition, remarketing, and cross-sell programs that drive revenue growth.
You'll lead a high-performing team of channel experts and collaborate cross-functionally with analytics, finance, creative, and product marketing to scale LendingClub's member base while maximizing ROI. You'll work closely with Product, Data, Brand, and Marketing teams to drive cross-functional alignment and impact.
What You'll Do
- Own and optimize a multi-million dollar paid media budget across channels including paid search, paid social, programmatic, and offline (TV, audio, direct mail, etc)
- Develop and execute a robust experimentation roadmap to test new channels, creatives, and audience strategies
- Build and refine bottom-up forecasts and performance scenarios in partnership with Finance and Analytics
- Lead and mentor a team of paid media managers and agency partners, fostering a culture of performance, learning, and innovation
- Implement advanced measurement frameworks including smart bidding, MMM, MTA, and data clean rooms to improve attribution and decision-making.
- Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization
- Stay ahead of trends in media, martech, and consumer behavior to identify new growth opportunities
About You
- 12 years of experience in paid acquisition or growth marketing, with at least 8 years in a leadership role
- Proven success scaling paid media programs in a B2C environment; fintech or financial services experience strongly preferred
- Deep understanding of performance marketing metrics (CAC, LTV, ROAS, payback) and media measurement methodologies (MMM, MTA, geo-holdouts)
- Experience managing both digital and traditional media channels
- Strong analytical acumen and comfort working with data science, finance, and analytics teams
- Excellent leadership, communication, and cross-functional collaboration skills
- Bachelor's degree or higher in Marketing or related field; or equivalent work experience
Work Location
San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements
Primarily PT
While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to LendingClub offices and/or other locations, as needed.
Compensation
The target base salary range for this position is 211,000-245,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-HB1
LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Salary : $211,000 - $245,000
