Marketing Automation Manager

Current Employees of LendingClub: Please apply via your internal Workday Account LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club! About the Role ** This position is not eligible for relocation assistance. ** We’re looking for a highly experienced Lifecycle Marketing Automation Manager to lead the technical strategy, execution, and optimization of multi-channel lifecycle campaigns across the full customer journey. This role requires a deep understanding of marketing automation architecture, data orchestration, and the ability to turn behavioral insights into scalable, personalized experiences across email, SMS, push, and in-app messaging. As a core member of the Marketing Operations team, you will play a critical role in shaping our lifecycle strategy—partnering with product, engineering, data, and analytics to build a marketing engine that drives acquisition, activation, engagement, retention, and reactivation. This is both a strategic and hands-on role for a technically strong marketer who thrives in high-complexity environments. What You'll Do Lifecycle Strategy & Campaign Execution Support the development and execution of lifecycle marketing campaigns across the user journey, including onboarding, engagement, retention, and win-back programs Build and manage multi-channel marketing automations (email, SMS, push, in-app, and site messaging) using event-triggered and real-time logic in collaboration with cross-functional partners Partner with Product Marketing and Product teams to launch lifecycle programs that support new features and product adoption Technical Campaign Build & Automation Execute campaigns using enterprise-grade platforms such as Salesforce Marketing Cloud, Braze, Iterable, or Adobe Campaign Develop dynamic, data-driven content using AMPscript, Liquid, or JavaScript to support personalization and conditional logic Leverage SQL and scripting to build advanced segmentation and targeting logic within large, complex datasets Data Integration & Platform Optimization Collaborate with Engineering, Data Science, and MarTech to ensure real-time and batch data integrations between internal systems and marketing platforms Maintain and optimize marketing data pipelines and schemas to ensure consistent and accurate customer profiles and events Implement custom events, behavioral triggers, and predictive scoring models for journey targeting Experimentation & Measurement Develop a comprehensive testing framework to run multivariate and holdout-group experiments across lifecycle touchpoints Continuously iterate on journeys and creatives using a scientific, data-driven approach Compliance, Deliverability & Governance Ensure compliance with GDPR, CAN-SPAM, TCPA, and CCPA, working closely with Legal and Security teams Monitor deliverability and inbox placement, and manage IP warming, bounce handling, and domain authentication protocols (SPF, DKIM, DMARC) Maintain clear QA protocols, campaign documentation, and change management procedures Leadership & Collaboration Lead cross-functional project teams involving Product, Engineering, Creative, and Analytics to launch and scale lifecycle initiatives Guide junior marketers or contractors on campaign best practices, technical builds, and optimization strategies Contribute to the long-term vision of customer lifecycle marketing and automation maturity roadmap About You 4-6 years in lifecycle marketing, CRM, or marketing automation, with deep technical expertise in campaign building, data flows, and personalization at scale Bachelor's degree or higher in Marketing or related field; or equivalent work experience Expert-level proficiency in enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign) with hands-on experience deploying simple to complex push notification, SMS and email campaigns Advanced HTML/CSS skills required; comfortable building email templates, revising them, Translating design layout to mobile friendly email templates Intermediate SQL skills required; comfortable writing queries against large customer datasets and integrating external data sources Hands-on experience with scripting languages such as AMPscript, Liquid, JavaScript, or equivalent Familiarity with data warehouses, CDPs (e.g., Segment, mParticle), and real-time event tracking tools (e.g., Snowplow, Mixpanel, Amplitude) Solid knowledge of email deliverability, compliance frameworks, consent management, and multi-channel privacy regulations Proven success building and optimizing campaigns that impact activation, retention, upsell, and LTV Exceptional project management and stakeholder communication skills. Experience in fast-paced, growth-stage environments (e.g., fintech, SaaS, eCommerce, marketplaces) Work Location San Francisco The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. This position is not eligible for relocation assistance. Time Zone Requirements Primarily PT While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. Travel Requirements As needed travel to LendingClub offices and/or other locations, as needed. Compensation The target base salary range for this position is 109,000-125,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for an annual bonus (which is based on company performance, employee performance and eligible earnings). We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. #LI-Hybrid #LI-JH1 LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com. At LendingClub, we’re helping millions of Americans take control of their financial lives. We help people with respect and fairness, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help put millions of Americans on a path to financial success. Please review LendingClub's Work-related Privacy Disclosure.