Paid Media Strategist - Remote / East Coast EST Time Zone

PAID MEDIA STRATEGIST
Master Trades Group | Remote - EAST COAST / EST Time Zone Required

This is a full-time exempt remote role.

East Coast based is preferred, and EST business hours are required.

Join a Fast-Growing Home Services Platform

Master Trades Group is a private-equity-backed residential services platform operating 12 trusted local Plumbing, HVAC, and Electrical brands across multiple states. Our brands share one mission: to deliver same-day, expert service rooted in trust, professionalism, and community reputation.

We are seeking a Paid Media Strategist to join our talented and growing Marketing Team to support our SEM efforts. As a Paid Media Strategist with The Master Trades Group, you will plan, execute, and optimize digital media campaigns for our group of best-in-class home service providers. You will be responsible for driving successful outcomes & ensuring our paid campaigns meet goals and function as needed within the larger marketing picture.

What You’ll Do:

• Implement paid media strategies for lead generation efforts for our group of Home Services brands
• Lead day-to-day campaign management including but not limited to set up, ongoing optimizations, and troubleshooting
• Manage large budgets (~$2mil/mo) across multiple accounts, platforms, and campaign types at a daily level
• Conduct paid media tests and experiments to optimize performance and scale accounts
• Troubleshoot account issues and performance concerns
• Analyze and report on campaign performance regularly to uncover actionable insights
• Communicate data-driven insights to senior marketing leaders regularly and effectively

What You Bring

• 3-5 years of experience with paid media campaign management (i.e. Google Ads, Microsoft Ads)
• Critical thinking, problem-solving, and troubleshooting skills
• Strong attention to detail and the ability to meet high standards for quality and accuracy
• Ability to tightly manage a budget and align marketing decisions with business operations
• Proven track record of managing campaigns to hit performance goals
• Strong communication skills with the ability to collaborate with internal stakeholders
• Data analysis & advanced Excel/Sheets capabilities
• Bachelor’s degree required; MBA or advanced marketing training preferred.

You’ll Be a Great Fit If You…

• Excel at differentiating brands in saturated, commoditized markets.
• Operate with speed, precision, and accountability in a private-equity environment.
• Balance creative storytelling with data-driven decision-making.
• Thrive in a hands-on role building scalable brand infrastructure from the ground up.

Preferred, but not required:

• Experience within the home services industry & Service Titan is a plus
• Experience scaling campaigns at local level
• Conversion tracking & offline conversion import capabilities

Why Join Our Team:

Comprehensive Benefits: Medical, dental, vision, 401(k) match, PTO, paid holidays, company-paid life, disability, EAP.

Pre-Employment Requirements

Employment offers are contingent on successful completion of a criminal background check, drug screening, and (if applicable to role travel) a motor vehicle record (MVR) review, in accordance with applicable laws and regulations.

Disclaimer: The above job description is not intended as, nor should it be construed as, exhaustive of all responsibilities, skills, efforts, or working conditions associated with this job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of this job.

EOE