Performance Growth Marketing - Affiliates Lead

Company Description

Lemonaid Health is on a mission to break barriers that limit access to quality healthcare by revolutionizing the primary care experience through on-demand telehealth services and a wellness-focused platform. By integrating genetic and non-genetic data, we aim to make personalized healthcare a reality. We thrive on fostering a collaborative environment where every team member's contributions make a difference. Joining our team means participating in transforming one of the fastest-growing industries and shaping the future of healthcare. Based in Los Angeles, we are looking for driven and curious professionals to share this journey with us.

Role Description

We are seeking a Performance Growth Marketing - Affiliates Lead for a full-time, on-site role based in Los Angeles, CA. This role involves developing, managing, and optimizing affiliate marketing programs to drive customer acquisition and increase performance growth. Responsibilities include building strategic partnerships with affiliates, tracking and analyzing key performance metrics, performing conversion testing, and collaborating across cross-functional teams to identify growth opportunities. The successful candidate will develop strategies to increase performance, drive measurable outcomes, and work toward achieving company goals.You’ll own Lemonaid’s organic growth engine and marketing operations. This means building and executing our SEO strategy, owning the reporting infrastructure that the entire marketing team relies on, and managing relationships with external agency partners across paid channels. You’re the person who makes sure we know what’s working, what isn’t, and that our partners are delivering.

• Own and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.)
• Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reporting
• Manage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cut
• Partner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscription
• Develop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpoints
• Design and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocation
• Prepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insights
• Coordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standards

• 3-5 years of marketing experience in a DTC, telehealth, health/wellness, or subscription business
• Deep SEO expertise: you’ve built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisition
• Strong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar)
• Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitments
• Familiarity with CRO principles and tools (VWO, Optimizely, or equivalent); you think in terms of full-funnel optimization, not just top-of-funnel volume
• Excellent written and verbal communication: you can present a budget recommendation to the CEO as clearly as you can write a creative brief
• Self-directed operator who thrives in lean, fast-moving environments with minimal structure

• Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)
• Familiarity with healthcare advertising compliance, including LegitScript requirements
• Experience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaigns
• Exposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologies
• Background working across multiple service lines or product categories simultaneously

• Direct access to the leadership team and real influence over company direction - no layers of middle management
• Ground-floor opportunity to build the growth marketing function the right way
• Remote-first culture with competitive compensation
• Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare
• Comprehensive benefits including medical, dental, vision, and PTO