Senior Manager Integrated Marketing

Senior Manager, Integrated Marketing

Overview

The Senior Manager, Integrated Marketing plays a critical role in shaping and delivering Lemonade Hospitality's creative output across all marketing touchpoints. This role is rooted in creative leadership—owning how the brand comes to life through content, production, and storytelling—while also managing the integration of creative work across digital and paid channels.

Reporting to the Senior Director of Brand & Strategic Operations, this role translates brand vision into high-quality creative execution at scale. The Senior Manager, Integrated Marketing is accountable not only for what is produced, but for the effectiveness, consistency, and impact of Lemonade's creative investment across platforms.

Core Responsibilities

Integrated Marketing Execution

• Serve as the primary creative steward for Lemonade's marketing output, ensuring creative quality, cohesion, and storytelling integrity across all assets and channels.
• Execute integrated marketing efforts across creative, content, digital, social, and paid channels in support of Lemonade Hospitality brands and projects.
• Translate brand strategy, programming concepts, and partnership initiatives into cohesive creative assets, content plans, and paid media support.
• Ensure marketing execution is aligned with project timelines, priorities, and business objectives defined by brand and programming leadership.
• Maintain consistency in brand expression across all digital and marketing touchpoints.

Creative Production & Content Oversight

• Lead creative production across photo, video, and digital content—overseeing planning, timelines, and delivery.
• Manage external creative partners including photographers, videographers, designers, editors, and other production vendors.
• Ensure creative output aligns with approved brand direction and supports defined marketing objectives.
• Maintain visibility into creative output volume, asset usage, and performance across channels.

Paid Media & Budget Ownership

• Own day-to-day management of paid media execution in partnership with external agencies, including briefing, asset coordination, and campaign readiness.
• Manage paid media and creative production budgets, maintaining clear visibility into spend, pacing, and allocation.
• Track how marketing investments translate into creative output and campaign deployment.
• Ensure paid media efforts are supported by strong creative assets and aligned with brand standards and marketing priorities.

Performance & Investment Analysis

• Report on marketing performance across creative, content, and paid efforts—connecting investment to output and observable outcomes.
• Analyze which creative and marketing approaches are working, which are underperforming, and why.
• Provide clear summaries of how marketing spend translates into content, reach, engagement, and demand-supporting activity.
• Use performance insights to inform adjustments to creative strategy, paid spend, and execution approach.

Cross-Functional Collaboration

• Partner closely with the Director of Brand Partnerships & Programming to support programming and partnerships with integrated creative and marketing execution.
• Work alongside the Senior Marketing Manager to ensure content is deployed effectively across social and community channels.
• Coordinate with commercial and property teams to align marketing execution with timing, priorities, and operational realities.
• Serve as a reliable point of integration across teams, agencies, and vendors.

Workflow & Delivery Health

• Manage marketing workflows to ensure initiatives launch on time and with clear ownership.
• Identify delivery risks, capacity constraints, or dependency issues early and escalate with recommended solutions.
• Maintain clarity around priorities and sequencing across multiple concurrent initiatives.

Reporting Responsibilities

• Provide regular reporting on creative and marketing performance, including what was produced, how it performed, and key learnings.
• Report on paid media and creative spend, including total investment, outputs generated, and performance signals.
• Provide forward-looking visibility into upcoming marketing needs, anticipated spend, and delivery risks.

Qualifications

• 6–10 years of experience in creative production, brand marketing, integrated marketing, or a closely related creative-led role.
• Demonstrated creative background, with experienceconcepting, producing, and evaluating creative work—not just managing timelines or vendors.
• Strong eye for creative quality and storytelling, with the ability toassess why creative performs and how to improve it.
• Hands-on experience managing photo and video shoots, creative vendors, and production workflows.
• Experience managing paid media execution and budgets in partnership with agencies.
• Proven ability to connect marketing investment to output and performance outcomes.
• Highly organized and detail-oriented, with the ability to manage multiple concurrent workstreams.
• Strong judgment and communication skills, with the ability to clearly articulate why something worked or didn't.

Experience in hospitality, lifestyle, travel, or consumer brands pref

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