What are the responsibilities and job description for the Associate Manager, Retail Marketing position at Lemme?
About Lemme
Founded by Kourtney Kardashian Barker in September 2022, Lemme is a range of clean, science-backed vitamins and supplements developed to become a feel-good part of your everyday life. We are on a mission to create the world’s cleanest vitamins and supplements — using clinically-backed ingredients and premium formulations that help people live fuller, more balanced lives.
Lemme products are sold in more than 6,500 retail doors nationwide, including Target, Ulta Beauty, and Walmart. We are looking for team members who are excited to help drive the next stage of our retail growth.
About the Role
We are seeking a highly organized, proactive Associate Manager, Retail Marketing to support the execution of omnichannel retail marketing programs across key national accounts. This role will play a critical part in driving in-store and digital retail initiatives that strengthen brand visibility, support sell-through, and deepen retailer partnerships.
Reporting to the Senior Manager of Retail Marketing, this role will help manage retailer marketing programs, merchandising initiatives, promotional activations, and cross-functional coordination across Sales, Operations, Creative, Product Marketing, Social, and Ecommerce teams. The ideal candidate is detail-oriented, collaborative, and passionate about bringing retail campaigns to life in fast-paced, high-growth retail environments.
This is an excellent opportunity for someone with CPG or beauty/wellness retail experience who wants to deepen their expertise in retail marketing strategy, shopper marketing, and omnichannel execution.
Responsibilities
Retail Marketing & Omnichannel Execution
- Support the planning and execution of retail marketing initiatives across key accounts including Target, Ulta, Walmart, and emerging retail partners
- Help scale education amplification through coordination & support of retailer in-store eventing, trainings, and gratis
- Coordinate omnichannel campaigns spanning in-store merchandising, retailer.com placements, paid media support, sampling programs, seasonal promotions, and new product launches
- Manage retailer marketing calendars and ensure all deliverables, deadlines, and campaign milestones are executed on time
- Partner with Sales and marketing teams to support promotional programs, product launches, and retail-exclusive initiatives
- Assist in developing retailer-specific marketing recaps and post-campaign performance summaries
Cross-Functional Project Management
- Serve as a key coordinator between Retail Marketing, Creative, Social, Ecommerce, Product, and Operations teams to ensure alignment on launches, assets, inventory timing, and retailer priorities
- Manage creative asset requests and trafficking for retailer.com PDPs, email placements, paid media, digital banners, and in-store displays
- Coordinate retailer display requests, influencer mailers tied to retail launches, and education and event support as needed
- Help prepare materials for buyer meetings, line reviews, and retailer presentations, including decks, recaps, and product samples
Reporting & Retail Insights
- Support weekly and monthly retail reporting by compiling sales performance, promotional results, and competitive insights
- Track retail marketing performance metrics including sell-through, promotional lift, digital placement performance, and campaign ROI
- Monitor competitive activity, category trends, and shopper marketing best practices within the wellness and beauty space
- Maintain organized trackers, marketing budgets, retailer submission forms, and campaign documentation
Process & Operational Support
- Help streamline retail marketing workflows and improve operational efficiency as the retail business scales
- Maintain displays tracker, promotional calendars, and internal reporting documents
- Support ad hoc retail marketing initiatives and special projects as needed
This Should Describe You
- 2-4 years of experience in retail marketing, shopper marketing, brand marketing, sales support, merchandising, or CPG operations
- Experience supporting national retail accounts such as Target, Ulta, Walmart, Sephora, or similar retailers
- Strong understanding of retail marketing calendars, merchandising programs, promotional planning, and omnichannel retail execution
- Experience coordinating cross-functional projects with multiple stakeholders and competing deadlines
- Comfortable working with sales data, campaign reporting, and retail performance metrics
- Strong organizational skills with exceptional attention to detail and follow-through
- Excellent communication and presentation skills
- Highly proactive, solutions-oriented, and excited to work in a fast-paced startup environment
- Passion for wellness, beauty, and understanding shopper behavior across retail channels
What’s In It for You
- Hybrid work environment (3 days/week in office)
- 401(k) program with employer match
- Healthcare, dental, and vision benefits
- Unlimited vacation policy to support work-life balance
- Opportunity to help scale one of the fastest-growing wellness brands in retail